Andrea Dixon, PhD
Executive Director, Keller Center for Research
Editor, Keller Center Research Report
Andrea Dixon (PhD - Indiana University) joined the Marketing faculty at Baylor University in Fall 2009. Coming from an industrial background in research, planning and advertising, her research interests embrace behavioral issues related to sales, service and customer satisfaction. Andrea has published in the Journal of Marketing, Harvard Business Review, Organizational Science, Journal of the Academy of Marketing Science, Leadership Quarterly, the Journal of Personal Selling and Sales Management, the Journal of Satisfaction, Dissatisfaction and Complaining Behavior, and several other journals. In 2002, Dixon's research published in the Journal of Marketing was selected as the award-winning research in the sales area.
From 1989-2009, Dr. Dixon was on the faculty at the University of Cincinnati, with her last appointment at U.C. as the Executive Director of the Masters in Science in Marketing (MS-Marketing) program. Through this leadership role, Andrea developed and institutionalized an integrated Capstone-learning experience, the only one of its kind in the United States. MS-Marketing students completed Capstone learning projects for organizations such as Procter & Gamble, Hill-Rom Inc., Northlich, dunnhumbyUSA, Cincinnati Bell, and Sun Chemical.
While serving as a faculty member at the University of Cincinnati (U.C.) and Indiana University-Bloomington (I.U.), Dr. Dixon taught an array of graduate and undergraduate courses. One of U.C.'s MBA EXCEL Teaching Award winners, Dixon was selected for a national teaching award by Irwin Publishing, as a distinguished professor by Indiana University MBA students, and for a university-wide award by her academic colleagues at I.U. In 2008, she was named the Academy of Marketing Science's Marketing Teacher Award winner and the Ronald J. Dornoff Teaching Fellow at U.C. Prior to teaching at U.C., Andrea worked closely with GAMA International as the Senior Director of Product Development and Marketing.
Dr. Dixon has spoken at numerous companies and executive education programs on her research in sales management and in branding. Along with colleagues from Indiana University, she authored a text on recruiting and selection. As a member of The Sales Educators, Andrea has co-authored Strategic Sales Leadership: BREAKThrough Thinking for Radical Results. Professor Dixon is the Past-President and Vice-President of Conference Programming for the Selling and Sales Management Special Interest Group of the American Marketing Association. She co-chaired the 2012 Global Sales Science Institute Conference (in Finland) and the 2007 Winter AMA Educators Conference.
Dr. Dixon serves on the Editorial Review Boards for the Journal of Personal Selling and Sales Management, the Journal of Marketing Theory and Practice, and the Journal of Business-to-Business Marketing.