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Keller Center Research Report

Keller Center for Research

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March 2013 (Vol. 6, Iss. 1)


Keller Center Research Report: Intentionally Searchable and Global

Andrea Dixon, PhD - Editor, Keller Center Research Report
According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year...
Keywords: Marketing and Sales
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Communicating the Value of the Real Estate Professional

Daria Dzyabura, PhD
In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...
Keywords: Customer Relations, Marketing and Sales, Service
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Innovative Mobile Marketing via Smartphones: Are Consumers Ready?

Ajax Persaud, PhD (Canada) and Irfan Azhar, MEBT (Canada)
Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...
Keywords: Lead Generation, Marketing and Sales, Social Media, Technology
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Legislation as a Tool for Reform: The Case of New Zealand

Robert Davis, PhD (New Zealand)
In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...
Keywords: Marketing and Sales, Service
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Housing & Health Care: Why Should You Care?

Dennis Thé, MBA Candidate
The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...
Keywords: Financials, Management
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INSIDER: How Technology is Changing the Sales Environment

Jacob Christie, MBA Candidate; Andrea Dixon, PhD; Curtis Schroeder, MBA Candidate; Mark Tarro, MBA Candidate; and Dennis Thé, MBA Candidate
In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the...
Keywords: Customer Relations, Insider, Social Media, Technology
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INSIDER: Using "Power Questions" to Improve Your Business

Mark Tarro, MBA Candidate
Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...
Keywords: Insider, Marketing and Sales, Social Media, Technology
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