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Keller Center Research Report

Keller Center for Research

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May 2009 (Vol. 2, Iss. 1)


Closed-Loop Lead Generation

Jeff Tanner, PhD
Leads are the lifeblood of any successful real estate agent - there's probably not a single agent with any experience who hasn't heard that in one form or another. Yet most create...
Keywords: Lead Generation
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DISC Behavioral Styles and Selling Confidence

Kirk Wakefield, PhD
What DISC behavioral characteristics best describe individuals who have an ability to sell? Who has the least confidence in their selling skills? In our latest studies examining...
Keywords: Marketing and Sales
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The Three Most Important Words in Highly Effective Personal Selling

Charles S. Fifield, MBA
For the business in which personal selling is an integral component of its strategy for sustainable market success, the three most important words to guide its future...
Keywords: Marketing and Sales
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INSIDER: Consumer Emotional Intelligence

Heather McLeod, MBA Candidate May 2010
How does emotion impact the purchase decision? In Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making...
Keywords: Customer Relations, Insider
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