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Keller Center Research Report

Keller Center for Research

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December 2009 (Vol. 2, Iss. 4)


Giving the Client a Sense of Control Can Shape Clients' Satisfaction

Lin Guo, Jing Jian Xiao, and Chuanyi Tang
Satisfaction has been identified as a central determinant of client retention, and its effect on client retention has been intensively discussed within the paradigm shift from...
Keywords: Customer Relations, Marketing and Sales
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Use the Person-Job Fit Approach to Find and Keep Top-notch Agents

William A. Weeks, DBA and Christopher P. Blocker, PhD
Good salespeople are still hard to find and keep over the long haul. The national turnover rate for real estate agents remains high and many individuals do not survive in the...
Keywords: Management
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Insider - Tell 3000 Friends

Mark Chou, MBA Candidate May 2010
In this age of emerging technology, the modern homebuyer holds countless devices to discuss his experiences with other peers. Tools from blogs, videos, consumer websites...
Keywords: Insider, Social Media, Technology
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Insider - The Female Brain

Ivory E. Welcome, MBA Candidate December 2009
Dr. Louann Brizendine provides the technical perspective on the obvious physical differences between the minds of men and women in her appropriately titled book...
Keywords: Customer Relations, Insider, Marketing and Sales
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