After seeing the Baylor "Rise Up" commercials on local television in mid-August, Crowder woke up one morning with the song in his head. He recorded it that afternoon and shared it with a friend in Baylor's athletic department. It quickly was incorporated into the opening video sequence for Baylor football this season.
The Waco Tribune-Herald reported that the song was released to Christian radio two days after its Baylor debut. It's available just for Baylor fans as a free download at baylor.edu/riseup.