Mr. Chris Dyer

Mr. Chris Dyer
Adjunct Lecturer in Museum Studies

President and CEO, Dr Pepper Museum and Free Enterprise Institute
High Res Photo

Adjunct Lecturer in Museum Studies

President and CEO, Dr Pepper Museum and Free Enterprise Institute

  • B.A., Baylor University
  • M.A., Texas Tech University

Chris Dyer serves as President & CEO of the Dr Pepper Museum & Free Enterprise Institute in Waco. Since opening, the Museum, housed in the original 1906 Dr Pepper bottling plant and the historic Kellum-Rotan building, has attracted over 2,300,000 visitors by sharing the story of the soft drink industry and focusing on that industry as a practical model of the free enterprise system. In addition, Dyer manages the 3P Trust in Austin that supports animal welfare causes.

Mr. Dyer previously served as CEO of The Arts Council in Bryan/College Station. Under his leadership, the non-profit organization established a new regional arts facility as the result of a successful capital campaign, provided marketing and professional development support to over 60 organizations in a seven-county region and raised and distributed over $3.2 million in direct funding support to arts and culture organizations throughout the Brazos Valley. Prior to his work with The Arts Council, Dyer was the Executive Director of The Williamson Museum in Georgetown. He earned his Bachelor of Arts in Museum Studies and Forensics from Baylor University and his Master of Arts in Museum Science from Texas Tech University. He specializes in development, culture building and non-profit and business management.

Dyer is passionate about Texas museums and currently serves as Immediate Past President of the Texas Association of Museums as well as Past President of the Museum Association of Waco. He has been recognized for his museum and arts advocacy efforts with the Texas Historical Commission’s John L. Nau, III Award of Excellence in Museums; Texas Art Education Association Texas Friend of the Arts Award; and the African American National Heritage Society Distinguished Community Service Award.

Primary Courses Taught

  • Non-Profit Perspectives (U)

Department of Museum Studies

1300 S. University Parks Drive
Waco, TX 76706

(254) 710-1233