Business School Names Tanner Associate Dean

Sept. 8, 2005
News Photo 3126Dr. Jeff Tanner

- Position Focuses on Research and Faculty Development -

by Cynthia Jackson (254) 710-3495

Dr. Terry S. Maness, dean of the Hankamer School of Business at Baylor University, has announced the appointment of Dr. John F. (Jeff) Tanner to the position of associate dean for research and faculty development.

"Jeff is well suited for this assignment," Maness said. "His passion for research and for dialogue within the faculty community will be especially relevant in this position."

In the new position, Tanner will give leadership to faculty development initiatives, identifying and deploying best practices in research and faculty development, overseeing the business school's sabbatical and research leave programs, developing strategies and resources for grant writing, and developing faculty excellence initiatives. In addition, he will develop a faculty mentoring program, student research initiatives, and community extension programs. Tanner will also continue to teach in the department of marketing.

"The processes of creating and sharing knowledge are the critical work processes in any university," Tanner said. "This opportunity to work with our faculty to improve those processes is very exciting and rewarding."

Tanner is author or co-author of 11 books, including the best-selling textbook, Selling: Building Partnerships and the leading relationship marketing text, Business Marketing: Connecting Strategy, Relationships, and Learning. His books have been translated into several languages, and distributed in more than 30 countries. Tanner's 11th book, The Hard Truth About Soft Selling, co-authored with noted sales psychologist George Dudley, is due out this fall.

Tanner has published almost 60 research articles in academic journals such as the Journal of Marketing, Journal of Business Research, Journal of Public Policy & Marketing, and others. His research has won numerous awards, including "Best Paper of the Year" from the Journal of Personal Selling & Sales Management. Tanner studies the use of marketing to promote social agendas such as abstinence education, as well as more traditional sales research such as salesperson productivity.

About Baylor Business

The Hankamer School of Business holds to a visionary standard of excellence whereby integrity stands shoulder to shoulder with analytic and strategic strengths to build leaders, not simply careers. The school is ranked 12th among non-doctoral business schools, 24th among private business schools and 66th in the nation, according to U.S. News "Best Undergraduate Programs." Visit for more information.

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