Baylor’s Dr Pepper Hour Tour Visits Austin High Schools, Texas Tribune Festival
One of the University’s oldest traditions, “best hour of the week” delivers free frozen treats to local high school students across the country
AUSTIN, Texas (Sept. 20, 2022) – The best hour of the week – Baylor University’s Dr Pepper Hour – is in the second year of its highly lauded Dr Pepper Hour Tour, delivering sweet treats and Baylor swag to high school students across the country. The four-week fall tour is focused on Texas while the eight-week spring tour will include stops in Texas, Arizona and California.
Dr Pepper Hour – a tradition of Baylor University since 1953 – begins the second week of the four-week fall tour in Austin, with stops Wednesday, Sept. 21, at Cedar Ridge High School in Round Rock; Thursday, Sept. 22, at Anderson High School in Austin; and the second of a series of Friday Night Lights stops for Bowie vs. Dripping Springs on Friday, Sept. 23, at Bowie High School’s Burger Activity Center in Austin.
“We wanted to extend the Baylor campus experience across the state and beyond by sharing this legendary Baylor treat with prospective students,” said Jason Cook, Baylor’s vice president for marketing and communications and chief marketing officer. “It’s such a unique tradition; where else do students enjoy free ice cream with their friends every week of their college experience?”
Dr Pepper Hour is held on the Baylor campus every Tuesday from 3 to 4 p.m. with free Dr Pepper floats for students. For the Dr Pepper Hour Tour, a custom Baylor and Dr Pepper-branded truck and trailer will cover the four-week fall tour, Sept. 14-Oct. 7, that will stop at select high schools in Houston, Dallas-Fort Worth, San Antonio, Waco and Austin.
For the first time, the tour will include a series of Friday Night Lights activations, combining the legendary traditions of Baylor’s Dr Pepper Hour and Texas high school football. Those games include Northland Christian at Cypress Christian Sept. 16 in Houston; Dripping Springs at Bowie Sept. 23 in Austin; Cornerstone Christian at China Spring – 15 miles from Baylor campus – Sept. 30; and Grace Prep at Pantego Christian Academy Oct. 7 in Arlington.
The tour also will set up shop Saturday, Sept. 24, at the Texas Tribune Festival in downtown Austin – the final day of a three-day festival featuring the biggest names in politics and policy. An estimated 10,000 guests will file through the festival’s Open Congress vendor booths, with the Dr Pepper Hour Tour truck providing free Dr Pepper floats in addition to information about Baylor and other items.
At each stop, the trailer will create an authentic Baylor experience, including Baylor signage, Baylor Admissions counselors and a limited supply of Dr Pepper float kits. Each guest will be provided a Baylor-branded cup, ice cream and a can of Dr Pepper to help recreate one of the University’s most beloved on-campus traditions. Additional Baylor merchandise and giveaways will be available.
For more information, including a schedule of upcoming tour stops, a request function for future Dr Pepper Hour tour visits, Baylor admissions, the official Dr Pepper Hour recipes – including a gluten- and dairy-free style – and a video tutorial from Baylor President Linda A. Livingstone, Ph.D., and the First Family, visit DrPepperHourTour.com.
ABOUT BAYLOR UNIVERSITY
Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.