Baylor University and Texas Business Journals Partner to Study Business Outlook and Impact of Higher Education

TBJ Survey
Jan. 17, 2020

Media Contact: Lori Fogleman, Baylor University Media and Public Relations, 254-710-6275
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WACO, Texas (Jan. 17, 2020) – Baylor University and the Texas Business Journals today unveiled the results of a research partnership that provide insights from business leaders across the state. Nearly 600 Texas business leaders responded to surveys during November on topics related to the state’s business landscape, growth projections, concerns facing businesses and the role of higher education in preparing the workforce and partnering to find solutions to industry challenges.

Survey results appear in the Jan. 17 issues of the Dallas Business Journal, Houston Business Journal, Austin Business Journal and San Antonio Business Journal and across the Business Journals website and social media platforms.

The information aims to spark meaningful conversation and innovative ideas about university-industry partnerships.

“Education is the backbone of our economy. As the business landscape grows and adapts to changing technologies, resource availability, regulations and worldwide competition, higher education must be nimble in the ways it prepares graduates to contribute to the future of a wide range of industries,” said Baylor University President Linda A. Livingstone, Ph.D.

“Further, research and innovation will play a vital role in the future of Texas businesses. As Baylor invests in a growing research enterprise and the pursuit of the highest level of research excellence through designation as a Research 1 university, it is important to partner with an organization like the Texas Business Journals whose readers have their fingers on the pulse of Texas’ business climate. This ‘state of the state’ look into the future provided by CEOs, entrepreneurs and small business leaders provides valuable insight into the opportunities and challenges of industry-university research partnerships to solve real-world problems,” Livingstone said.

The research focused on executives working in Texas’ major markets: Dallas, Houston, Austin and San Antonio. Among the survey respondents are business leaders in fields such as energy, real estate, finance, engineering and nonprofits, and representing organizations ranging from small businesses to billion-dollar corporations. Forty percent of the respondents identified as owners/partners, presidents/principals or executive-level managers of their companies.

Among the survey’s key findings:

  • Business leaders’ confidence in their businesses, industry and the Texas economy is significantly stronger than in the national economy.
  • Texas start-ups find obtaining capital/funding and finding talent are the biggest obstacles to success.
  • Eight in 10 business leaders say their company is somewhat or extremely involved in solving industry problems; the same number believe universities should be involved as well.
  • Two-thirds of respondents believe universities have a moral responsibility to engage in research and discovery.
  • Nearly three-quarters of business leaders believe it is important to Texas to have more research universities in the state to be competitive.

Click here for the complete survey results.

University and business partnerships remain of key interest to leaders across the nation and in Texas, with research universities serving as economic engines in their region. In August, Baylor officially announced plans to pursue Research 1/Tier 1 recognition as a doctoral institution with the “highest research activity” as defined by the Carnegie Classification of Institutions of Higher Education. Recognized by U.S. News & World Report as a leading innovative university, the University ranked among the top 50 “Most Innovative Schools” in the country.


Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.


The Texas Business Journals are part of a national network of publications owned by American City Business Journals. For more than three decades, ACBJ has been the nation's largest publisher of local business news and information, deploying more than 500 journalists across more than 40 cities nationwide. The Business Journals publications offer exclusive, in-depth local business coverage both in print and online. ACBJ is headquartered in Charlotte, N.C., and is part of Advance, a private, family-owned business with a diversified portfolio of operating companies and investments spanning media, communications, technology, education and other promising growth sectors.

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