Strecker to Sponsor Workshop On Museum Visitors Oct. 18

Oct. 14, 1997

Baylor University's Strecker Museum Complex and Department of Museum Studies, along with the Lee Lockwood Scottish Rite Library and Museum, Museum Association of Waco, Armstrong-Browning Library, Central Texas Museum Association and the City of Waco Convention and Visitors Bureau, will sponsor a workshop on "Visitor Psychology." The day-long event will begin at 9 a.m. Saturday, Oct. 18, at the Lee Lockwood Scottish Rite Library and Museum, 2801 W. Waco Dr.

Dr. Ross Loomis, professor of psychology at the University of Colorado at Boulder, will be the featured speaker for the workshop. His 9:35 a.m. lecture, "Looking at Visitor Psychology," will be followed with a workshop session beginning at 1 p.m. The seminar will conclude at 3 p.m. with a tour of the Lee Lockwood Library and Museum. Additionally, Loomis will be honored at a reception from 6:30-7:30 p.m. Friday, Oct. 17, at the Armstrong-Browning Library on the Baylor campus.

An expert on the assessment of visitor settings such as museums and parks, Loomis is the author of five books including Museum Visitor Evaluation as well as numerous articles on museum visitor evaluations. He has served as a consultant for such museums as The Smithsonian, the Art Institute of Chicago, Ringling Museums, Henry Ford Museum and the Institute of Texas Cultures.

"This is one of the major events of the year for the area museums because Loomis is so well known and highly respected," said Calvin Smith, director of the Strecker Museum Complex and chair of the Department of Museum Studies.

The charge to attend the workshop is $7 for Central Texas Museum Association and Museum Association of Waco members and $10 for non-members. To make reservations or for additional information, contact Judy Shofner at 757-1025.

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