Baylor Unveils Spanish-Language Logo

Sept. 30, 1997

by Larry D. Brumley

WACO, Texas - Baylor University President Robert B. Sloan Jr. today unveiled a Spanish-language version of the institution's new Baylor Bears logo during the weekly meeting of the Central Texas Hispanic Chamber of Commerce.

The logo was designed by New York-based SME Design Inc., which has created logos for numerous college and professional sports teams, including the University of North Carolina-Chapel Hill, Penn State, Iowa State, the NFL's Jacksonville Jaguars and the NBA's Atlanta Hawks.

"For much of its history, Baylor has been a place where the Hispanic and Anglo cultures have interacted and created a positive learning environment for our students," Sloan said. "This logo is in part a tribute to that heritage and to the rich Hispanic culture that permeates our state."

The logo is also designed to engage wider audiences in the support of Baylor and its athletic teams, according to Dr. Stan Madden, vice president for university marketing.

"Approximately eight percent of our students are Hispanic," Madden said. "That percentage is almost certain to increase in the coming years. We wanted a creative way to interact with this significant constituency."

Merchandise with the new Spanish-language logo will be available through the Baylor Book Store and other Waco-area retailers.

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