Five Areas for Givers to ‘Look Within and Without’ When Choosing Charities, Causes to Support

Give Graphic
Dec. 9, 2016

Baylor philanthropy expert gives advice on giving from the pocketbook and the heart

Media Contact: Lori Fogleman, 254-710-6275
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WACO, Texas (Dec. 9, 2016) – During the Christmas holidays, Americans exchange gifts, bake holiday treats and volunteer time. It also is the season when Americans give more financially to the 1.5 million charitable organizations registered in the United States.

Charitable giving is heavily concentrated in December for many reasons: the holiday spirit of generosity, the allure of charitable deductions before impending tax deadlines, or perhaps most often, because December is when many charitable organizations do their asking.

“Whatever our motivations, many of us will make philanthropic gifts this month, and devoting a little bit of reflection to the process might help us discover the immeasurable joy that can come from giving,” said Andy Hogue, Ph.D., director of the Philanthropy and Public Service Program at Baylor University and senior lecturer in the Honors College. “We might realize, in fact, what it means to become the benevolent and hospitable human beings we are meant to be.”

Hogue says givers should consider five key areas – Gratitude, Passion, Need, Impact and Resources – as they look “within and without” to assess who they are, what they have been given and the needs and opportunities around them:

1. Gratitude

Generosity occurs best when it is downstream of gratitude, a “product of our reflection on the things we have been given,” Hogue said.

Despite some prevailing cultural narratives, people are not solely the products of their own talents or hard work. Someone assisted them along the way, and Hogue says, “Determining how we’ve been the beneficiary of someone else’s generosity can very much inform how we are generous ourselves.”

For example, a person might have received a scholarship to help with education, training to land a first job, maybe received food assistance or were inspired by a work of art. “Taking stock of these things is a great first step, and ‘paying forward’ the things we’ve been given is an admirable form of philanthropy,” Hogue said.

2. Passion

Givers also should look within at their passions and the issues they care about. It might be education and opportunity, health care or research to cure an intractable disease, human trafficking, a religious cause, the environment or the arts.

“Whatever your passions, chances are there is a tax-exempt organization that would gratefully benefit from your generosity,” Hogue says.

3. Need

As important as it is for givers to look within, to assess what they have and what they care about, they must also remember that giving is not solely about them, Hogue says.

“It’s important to think attentively about those who might be enriched by our gifts. One place to start is to consider where there is need, whether it’s the direst needs of the world’s poorest, where children starve, lack potable water and succumb to curable infectious diseases – places where our dollar can make a tremendous impact – or the need at home, perhaps even across the street, where our generosity can work immediately to improve our own communities,” Hogue says.

Need also might look as simple as a budget shortfall for a beloved social service agency, church or educational institution, where a gift can keep the lights on or help sustain essential services, Hogue says.

4. Impact

The impact of a contribution might be another important external concern to givers, Hogue says. For example, in addition to supporting traditional canned food drives, givers also can consider financial donations that can maximize efficiency and provide charities with more options to assist families.

“If we donate $10 directly to a local food pantry, it can go much further, because many emergency assistance providers form partnerships with food manufacturers, who donate enough product to turn our $10 – almost magically – into enough food to feed a family of four for more than a week. A little bit of research can turn up all sorts of efficiencies like this, which can greatly amplify our impact,” Hogue says.

5. Resources

If givers don’t have time, especially during the busy holiday season, to research specific organizations, Hogue suggests that givers seek out a charitable community foundation making grants to local organizations.

“Most foundations employ a stringent due diligence process, and they are governed by boards of directors who set out to ensure that the foundation’s funds are being maximized for the greatest community benefit,” Hogue says. “Give them a call. Tell them what types of things you are interested in giving toward, and ask for their advice.”

Hogue also suggests that givers consider setting up a fund with a community foundation where, with the help of a knowledgeable professional, they can pool their charitable donations with others. Most community foundations also will allow givers to set up funds that enable as little or as much involvement as they would like in directing dollars to their final destinations.

“With 18 percent of our charitable giving occurring in December alone, we would do well to give our charitable gifts the same level of consideration as our holiday shopping lists. Attending to these few key considerations can go a long way. Our communities, and likely our very selves, will be enriched as a result,” Hogue says.


Each semester since fall 2014, Andy Hogue has taught the “Philanthropy and the Public Good” class at Baylor, which is among 19 universities participating in The Philanthropy Lab, a hands-on philanthropy education program that ignites students’ interest and participation in philanthropy, encourages thoughtful giving by providing funds to university philanthropy courses and enables students to evaluate nonprofit organizations and award grants. In partnership with dozens of inspiring local social sector organizations, Baylor students taking part in this unique and transformational learning environment have stewarded and given away a total of $331,835 in grants to more than 30 local nonprofits.


Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 16,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

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