Dallas Cowboys marketing, sales executives to speak at Baylor University

Feb. 16, 2015

Media contact: Eric M. Eckert, office: (254) 710-1964, mobile: (254) 652-0398, Twitter: @EricBaylorU

Follow Baylor Media Communications on Twitter: @BaylorUMedia

WACO, Texas (Feb. 16, 2015) – Have you ever wondered what it’s like to work for the NFL?

Marketing and sales executives from the Dallas Cowboys will take part in a Q&A panel discussion at 5:15 p.m. Tuesday, Feb. 17, in Kayser Auditorium, located in Baylor University’s Hankamer School of Business. The event is free and open to the public.

Staci Good McNicholas, Cowboys’ director of marketing; Karl Crudup, senior manager for special events; and Joe Simlar, senior manager for corporate partnerships will speak and take questions from the audience.

“Topics of interest will include how the Cowboys effectively market and position themselves in the DFW area and as America’s Team,” said Kirk Wakefield, Ph.D., the Edwin W. Streetman Professor of Retail Marketing and executive director of Baylor’s Center for Sports Sponsorship and Sales.

“Students will learn what enables the team to retain its position as the NFL’s most valuable franchise (worth over $3 billion, according to Forbes) for eight consecutive years, independent of on-the-field performance.”

The event is sponsored by Baylor’s Sports Sponsorship and Sales (S3) Club. The S3 Club is an organization of students interested in learning more about the business of professional sports. The S3 Club and S3 program focuses on the principles of work ethic, integrity and networking, offering students the opportunity to meet, network and be mentored by executives in professional sports who demonstrate excellent work ethic and integrity.

The Hankamer School of Business is located at 1311 S. 5th Street in Waco.


Baylor University is a private Christian University and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The University provides a vibrant campus community for approximately 16,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.


Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

Looking for more news from Baylor University?