Baylor University Business Professor Receives Excellence in Teaching Award

Sept. 11, 2014
Andrea DixonAndrea Dixon courtesy photo.

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Media contact: Eric M. Eckert, (254) 710-1964

WACO, Texas (Sept. 11, 2014) -- Andrea Dixon, Ph.D., the Frank and Floy Smith Holloway Endowed Professor in Marketing in Baylor’s Hankamer School of Business, has been awarded the 2014 Excellence in Teaching Award from the American Marketing Association Sales SIG.

Dixon who serves as Executive director of both Baylor’s Center for Professional Selling and Keller Center for research was recognized for her contributions for knowledge creation work and excellence in sales teaching.

Dixon was nominated by Ellen Bolman Pullins, PhD. at the University of Toledo.

“Andrea has created a business atmosphere for the students which clearly challenges them and prepares them at a very high level for their future careers,” Pullins wrote. “The responses from students, the way that they indicate she has touched them personally, is the best evidence that she truly deserves this award.”

Dixon’s high expectations for excellence have earned her an impressive resume of accomplishments and awards. AMS Outstanding Marketing Teacher, Top Sales Coach and Academy of Fellows for Teaching and Learning are just a few examples.

“It humbles you that they would take the time to nominate you—they’re busy people, both the students and the alumni. It also encourages you. I work hard on their behalf. It gives me the fuel to keep going,” Dixon said.

Dixon explained that she accepted the award on behalf of Richard Skinner, a professor she had as an undergraduate at Kent State University. According to Dixon, Skinner took the time to invest in a mentoring relationship that went above and beyond teaching inside the classroom. Dixon and Skinner retain their relationship to this day, discussing career goals and visiting as family friends, she said.

“That’s been my vision of what teaching means to me. Once you have me in a class situation, you’re forever my student,” Dixon said.

Dixon joined the Baylor faculty in 2009. Prior to that, she served on faculty at University of Cincinnati.

by Sarah Czerwinski, student newswriter, (254) 710-6805


Baylor University is a private Christian university and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.


Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit and follow on Twitter at

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