Baylor University Bookstore Opens Five Spirit Shops at McLane Stadium

  • Photo by Matthew Minard/Baylor Marketing & Communications
Aug. 26, 2014

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Contacts: Bruiser's Locker Room, 254-710-8011 and Elio DiStaola, Follett, 800-365-5388

WACO, Texas (Aug. 26, 2014) – Baylor University Bookstore announced today the recent opening of five new spirit shops inside the University’s new $266 million McLane Stadium.

The shops carry a wide variety of green-and-gold merchandise to provide Baylor fans with new options and quick access to game day gear. Follett, operator of the Baylor Bookstore, invested in construction and partnered closely with Baylor in determining the right design and product assortment for each shop.

The Shops at McLane Stadium:

Bruiser's Locker Room, now open and located by the main entrance to McLane Stadium, will carry the largest Baylor product assortment. Serving as the main location, the store is open Monday-Friday from 8:30 a.m. to 6 p.m. and Saturday from 10 a.m. to 4 p.m.

• The BU Sideline Shop and BU Goal Line Shop, located behind sections 121 and 221, will offer similar assortments of Baylor merchandise and apparel including different styles of tank tops, t-shirts, sweatshirts, shorts, hats and more.

T-Shirt Express, located on the second level behind section 211, will primarily carry t-shirts and hats as well as a small selection of spirit items like foam fingers and beads.

1845, located on the suite concourse, will carry higher end apparel and accessories, such as polo shirts, button downs and ties.

Bruiser’s Locker Room is the only store that will be open outside of Baylor gameday. In addition to Bruiser’s, the other four stores will be open during Thursday’s Traditions Rally at McLane Stadium, Friday’s high school football game also at McLane Stadium and as needed or requested during events.

“The new spirit shops contribute to the bookstore and University’s shared mission to continually enhance the Baylor fan experience,” said Billy Nors, store manager at the Baylor Bookstore. “We’re committed to supporting the Baylor Nation by delivering the products fans want, when and where they want them.”

In addition, the Baylor Bookstore will operate four kiosks and two trailers located in and around McLane Stadium. In addition, all spirit apparel and merchandise is available on the bookstore’s website at

For the latest information on Baylor Bookstore promotions and events, please visit the bookstore’s website and ‘Like’ the bookstore’s Facebook page at

About Baylor Bookstore

The Baylor Bookstore is the official on-campus bookstore of Baylor University - offering products and services for students, faculty and the surrounding community with a portion of each sale going back to the University. The Baylor Bookstore is located at 1201 S. 5th Street and is open 9 a.m.-5:30 p.m. Monday through Thursday, 9 a.m.- 5 p.m. on Friday and 10 a.m.- 4 p.m. on Saturday. Also visit for access to all bookstore products and services.

About Baylor University

Baylor University is a private Christian university and a nationally ranked research institution, classified as such with "high research activity" by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions.

About Follett Corporation

Since 1873, Follett has served as the trusted partner in education for students and educators at all levels of learning. Today Follett delivers physical and digital learning materials, retail services, school content and management systems to more than 70,000 early childhood, primary and secondary schools, and on more than 1,000 college campuses. Headquartered in Westchester, Illinois, Follett is a $2.7 billion privately-held company.

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