Baylor Publishes Quarterly Real Estate Research Report

June 19, 2012
Keller Center Research Report

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Media Contact: Frank Raczkiewicz, (254) 710-1964

WACO, Texas (June 19, 2012) - Baylor University's Hankamer School of Business has published its latest quarterly Keller Center Research Report, an online source of academic articles focused on residential real estate research and summaries of scholarly journal articles and books relevant for real estate sales agents.

Follow this link to download a PDF of the report:

The report includes topics such as seller financing, social media, and customer relationships and sales performance through moral judgment.

"In this Keller Center Research Report, leading scholars from the U.S. are engaging with Baylor as we translate the most current academic research for the residential real estate professional," said Andrea L. Dixon, Ph.D., executive director for the Keller Center for Research, the Center for Professional Selling and The Frank M. and Floy Smith Holloway Professor in Marketing at Baylor. "Having just returned from the Harvard Business School conference on sales leadership, we continually scan the thought leadership landscape for important research to share with the Keller Center Research Report reader."

Articles in this issue are authored by faculty from Baylor University, San Francisco State University, University of Central Missouri and Grand Valley State University.

They include the following: " Improving Customer Relationships and Sales Performance Through Moral Judgment," by Charles H. Schwepker, Jr., Ph.D., David J. Good, Ph.D., and Lindsay B. Odneal, MBA candidate; "Customer Emotion Management: It Is Not Just The Service Provider Who Needs To Smile," by Gulnur Tumbat, Ph.D.; "Next Wave of Social Networking - Integrating Visual Thinking in the Home-Buying Process," by Aparna Sundar, Ph.D. student; and "Seller Financing - When You Can't Bank on the Bank," by Rachel Watson, J.D., MBA candidate, among other articles.

"The intersection of academic research and industry application through the Keller Center Research Report hits a sweet spot of learning and development for our readers," said Curtis Schroeder, assistant director of the Keller Center and the Center for Professional Selling. "Real estate agents and business people who read the Report work hard - these research-based articles help them work smarter."

The Keller Center focuses its studies on factors that influence individual homebuyers in their decisions, as well as marketing and management issues that are important to real estate agencies and small businesses. Baylor University established the Center in 2007 following a donation from Gary Keller, founder and chairman of Keller-Williams Realty International.


Baylor University is a private Christian university and a nationally ranked research institution, characterized as having "high research activity" by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions.


Baylor University's Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit and follow on Twitter at

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