Baylor University's Hankamer School of Business Recognizes Top Researchers

Dec. 7, 2011

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Four faculty members received awards for outstanding research from Baylor University's Hankamer School of Business. The awards provide funding for the professors to continue research in their field of study. Recipients were chosen through a competitive application process.

"Supporting our top researchers with additional funding means they'll have more opportunity to do the kind of work that really changes the world," said Dr. Jeff Tanner, associate dean for research and faculty development at Baylor. "These are outstanding faculty asking important questions, with findings that change how businesses and governments operate."

Dr. Chris Blocker, assistant professor of marketing at Baylor, and Dr. Cindy Riemenschneider, associate professor of information systems at Baylor, are the first to receive the Nitsche Award. Funded by Robert and Robin Nitsche, the endowed scholarship recognizes outstanding faculty research and involvement.

Blocker's focus on transformative research helps organizations understand and anticipate global market dynamics through co-creating value with customers. He has studied consumer value in contexts ranging from cross-cultural business interactions to impoverished consumers living within subsistence markets.

Riemenschneider's expertise in information technology has provided insight for the IT workforce. Particularly, she studies the retention and attraction of women and minorities into the information technology field. Her research adds valuable information to the field in light of the shortage of IT workers in the United States.

Dr. Van Pham, associate professor of economics at Baylor, and Dr. Cindy Wu, associate professor of management and entrepreneurship at Baylor, are the first to receive the McBride Award. Given through the McBride Center for International Business at Baylor, the award grants its recipients a period of paid leave to focus their efforts on international research.

Pham's research on labor markets, international trade, economic growth and industrial organization has implications for trade and local policy as well as business strategy. He has written on immigration, child labor, the role of female labor in industrialization, corruption, industrialization in Asia and the interdependence between technological change in the retail sector and international trade. He recently completed a Fulbright Fellowship in Vietnam.

Wu's research interests focus on leadership, employee motivation and work-life balance. She extends these areas in settings including retail, customer service, entrepreneurship and nonprofit organizations. Her research on management in China focuses on three specific areas: employee attitudes toward change, a leader's influence over employee creativity and innovation, and self-leadership. Dr. Wu's research helps Chinese business leaders better manage their developing needs as the country assumes a role as a global economic force.

For more information about the awards, contact Jeff Tanner.

About the Hankamer School of Business

Baylor University's Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit and follow on Twitter.

by Katy McDowall, student newswriter, (254) 710-6805

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