Consumer Behavior and Fashion

Dr. Rinn Cloud

Rinn Cloud, Ph.D.

Rinn Cloud is the Mary Gibbs Jones Endowed Chair in Textile Science and an associate professor in the department of family and consumer sciences in the College of Arts and Sciences. She researches the areas of protective clothing development and performance; clothing comfort and its role in protection compliance; task enhancement or interference by clothing; and functional product development and wear testing. Cloud also is involved with research involving the NX16 body scanner at Baylor, which is a high-tech alternative to a traditional clothing fitting room. She earned a bachelor's degree from Louisiana State University, a master's degree from Purdue University and a Ph.D. from the University of North Carolina at Greensboro.

To interview Dr. Cloud, contact Terry Goodrich, 254-710-3321, or the Office of Media Communications at (254) 710-1961.

Jay Yoo, Ph.D.

Jay Yoo, Ph.D.

An expert in fashion merchandising, apparel and consumer behavior, Dr. Yoo is associate professor of family and consumer sciences in Baylor’s College of Health and Human Sciences.

His research interests are appearance-related behaviors and their implications for individual and social well-being from consumer perspectives. He has conducted research on body-tanning behaviors, including Sunless Tanning, health perceptions of using appearance-related products; and green consumption, including Bamboo Apparel and Hybrid Cars.

His research has been published in Clothing and Textiles Research Journal, International Journal of Fashion Design, Technology and Education; Adolescence; Household and Personal Care Today; and Human Factors and Ergonomics in Manufacturing and Service Industries. He has been quoted by Fortune magazine, U.S. News and World Report, HealthDay news service, UPI and Third Age.

Dr. Yoo earned his Ph.D. in design from the University of Minnesota-Twin Cities, his master’s degree in clothing and textiles from Cornell University and his bachelor’s in clothing and textiles from Seattle Pacific University.

To interview Dr. Yoo, contact Terry Goodrich, (254) 710-3321, or the Office of Media Communications at (254) 710-1961.