Consumer Behavior

James Roberts, Ph.D.

James Roberts, Ph.D.

Dr. James Roberts is a leading researcher on consumer behavior, compulsive buying and credit card abuse and professor of marketing in the Hankamer School of Business at Baylor University in Waco, Texas.

His book "Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy," was published in 2011 by HarperCollins.

Dr. Roberts has written more than 50 journal articles and conference papers and is often quoted in the news media regarding consumer spending, including NPR, The New York Times, USA Today, Cosmopolitan Magazine, the Wall Street Journal, CNN, Newsday and the Chicago Tribune and CBS Early Show, among many others.

Dr. Roberts, the Ben H. Williams Professor of Marketing at Baylor's Hankamer School of Business, received his bachelor's degree from the University of St. Thomas in Saint Paul, Minn., his master's degree in business administration from St. Cloud State University in St. Cloud, Minn., and his doctoral degree from the University of Nebraska.

To interview Dr. Roberts, contact Eric Eckert, at (254) 710-1964, or the Office of Media Communications at (254) 710-1961.

Jay Yoo, Ph.D.

Jay Yoo, Ph.D.

An expert in fashion merchandising, apparel and consumer behavior, Dr. Yoo is associate professor of family and consumer sciences in Baylor’s College of Health and Human Sciences.

His research interests are appearance-related behaviors and their implications for individual and social well-being from consumer perspectives. He has conducted research on body-tanning behaviors, including Sunless Tanning, health perceptions of using appearance-related products; and green consumption, including Bamboo Apparel and Hybrid Cars.

His research has been published in Clothing and Textiles Research Journal, International Journal of Fashion Design, Technology and Education; Adolescence; Household and Personal Care Today; and Human Factors and Ergonomics in Manufacturing and Service Industries. He has been quoted by Fortune magazine, U.S. News and World Report, HealthDay news service, UPI and Third Age.

Dr. Yoo earned his Ph.D. in design from the University of Minnesota-Twin Cities, his master’s degree in clothing and textiles from Cornell University and his bachelor’s in clothing and textiles from Seattle Pacific University.

To interview Dr. Yoo, contact Terry Goodrich, (254) 710-3321, or the Office of Media Communications at (254) 710-1961.