John Welsh, Graphic Design

Project Statement


My Personal Identity represents who I am. Growing up in Minnesota I draw a lot of inspiration from my upbringing, the culture, and symbols that represent the Midwest and specifically, Minnesota. The identity mark that I designed represents the state bird of Minnesota, the loon. The body of the bird being portrayed through a large winged “W” that references my last name Welsh. The shape was designed to show the figure of the bird as it is in the motion of diving down. The red eye seen below the figure is a way to draw back into the loon that is famous for its red eye. As well as the loon being the state bird of my birth, it also symbolizes harmony, tranquility, and primarily resides on the water. Being a person who is comfortable and draws energy from being alone I see myself in this bird that spends a lot of time alone. In addition, I strive to be calm and tranquil in my everyday life in order to not stress or worry about situations that are out of my control. These qualities all draw into why I chose to represent the loon figure in my logo.

In the stationery I drew inspiration from water and colors from the loon. The blues symbolize the depth of water and the loon diving into the water where they do their hunting. I connect with water because I go with the flow and can adapt to whatever situation I am thrown into. In addition, the colors work to show contrast in the design by reflecting off the light background. These elements of water influence the movement of the logo showing the loon diving into the water. Hypatia Sans Pro, the type choice for this design, was chosen because it is a clean, sans serif typeface that influences the body of the loon in the shape of the W. Hierarchy is seen in this design through different styles of this typeface as well as varying sizes.


 

John Welsh Graphic Design BFA
John Welsh Graphic Design BFA
Personal Brand Identity<br>2022<br>EPSON Inkjet Print<br>13 x 19
Personal Brand Identity
2022
EPSON Inkjet Print
13 x 19
Springwire Brand Identity <br>2022<br>EPSON Inkjet Print<br>13 x 19
Springwire Brand Identity
2022
EPSON Inkjet Print
13 x 19
Springwire Promotional Package <br>2022<br>EPSON Inkjet Print<br>13 x 19
Springwire Promotional Package
2022
EPSON Inkjet Print
13 x 19
Springwire Promotional Package Top<br>2022<br>EPSON Inkjet Print<br>13 x 19
Springwire Promotional Package Top
2022
EPSON Inkjet Print
13 x 19
Springwire Brand Guidelines <br>2022<br>EPSON Inkjet Print<br>13 x 19
Springwire Brand Guidelines
2022
EPSON Inkjet Print
13 x 19
Dock Pop<br>2022<br>EPSON Inkjet Print<br>5 x 11 x 2.5
Dock Pop
2022
EPSON Inkjet Print
5 x 11 x 2.5
Life of Pi Book Jacket Front<br>2022<br>EPSON Inkjet Print<br>8.5 x 19.5
Life of Pi Book Jacket Front
2022
EPSON Inkjet Print
8.5 x 19.5
Life of Pi Book Jacket Back<br>2022<br>EPSON Inkjet Print<br>8.5 x 19.5
Life of Pi Book Jacket Back
2022
EPSON Inkjet Print
8.5 x 19.5
Moments Toothpaste Front<br>2022<br>EPSON Inkjet Print<br>5.75 x 11 x 2.5
Moments Toothpaste Front
2022
EPSON Inkjet Print
5.75 x 11 x 2.5
Moments Toothpaste Back<br>2022<br>EPSON Inkjet Print<br>5.75 x 11 x 2.5
Moments Toothpaste Back
2022
EPSON Inkjet Print
5.75 x 11 x 2.5
Mad Scientist Brand Identity<br>2022<br>EPSON Inkjet Print<br>19 x 13
Mad Scientist Brand Identity
2022
EPSON Inkjet Print
19 x 13
Mad Scientist Menu<br>2022<br>EPSON Inkjet Print<br>12 x 7.5
Mad Scientist Menu
2022
EPSON Inkjet Print
12 x 7.5

Martin Museum of Art

Address:Martin Museum of Art
Hooper-Schaefer Fine Arts Center
60 Baylor Ave
Waco, TX 76707