Cara Smyrl, Graphic Design

Project Statement


To begin this process of designing my personal identity, I asked friends to list some adjectives and descriptive words they would describe me as. Among the list were words such as eclectic, natural, vibrant, “Austin vibes,” clean, and quirky. In continuing to look at inspiration for my lettermark, I began pulling very graphic and clean influences for my references, especially images from the art deco style. Upon refining this mark and expanding it into my personal brand, I began to minimize the decorative lines. After creating my first set of these lines on my business card, I could instantly tell they were unintentionally reminiscent of the lines from the many sports I grew up watching and playing such as basketball, volleyball, tennis, track, and swimming. It was important to me that the lines represent more than just decoration, and I was very excited to incorporate this competitive and team-player reference into my personal identity. Once I had the basic design for my mark, the next step for me was to add in color.

One part of this design that I was sure about from the beginning was the addition of color. While I wear blue almost every day, the two shades of blue in my mark represent more than just a value change; they embody many elements of how I became the person I am today. In many cultures, blue represents truth and peace, two values that embody who I aspire to be every day. From inspiration, to color and concept, I have designed this mark to represent more than just my initials and I hope that upon deeper inspection, it shows you more about my character and the designer I am today.


 

Cara Smyrl Graphic Design BFA
Cara Smyrl Graphic Design BFA
Personal Identity<br>2022<br>Epson Inkjet Print<br>15 x 20
Personal Identity
2022
Epson Inkjet Print
15 x 20
Blairs Foster Socks Identity<br>2022<br>Epson Inkjet Print<br>15 x 20
Blairs Foster Socks Identity
2022
Epson Inkjet Print
15 x 20
Blairs Foster Socks Package Design<br>2022<br>Epson Inkjet Print<br>3 x 8.5 x 1.5
Blairs Foster Socks Package Design
2022
Epson Inkjet Print
3 x 8.5 x 1.5
Londyns Fine Condiments Package Design Fig Jam<br>2022<br>Epson Inkjet Print<br>7 x 7 x 8
Londyns Fine Condiments Package Design Fig Jam
2022
Epson Inkjet Print
7 x 7 x 8
Londyns Fine Condiments Package Design Fig Jalapeno<br>2022<br>Epson Inkjet Print<br>7 x 7 x 8
Londyns Fine Condiments Package Design Fig Jalapeno
2022
Epson Inkjet Print
7 x 7 x 8
Londyns Fine Condiments Package Design Fig Truffle<br>2022<br>Epson Inkjet Print<br>7 x 7 x 8
Londyns Fine Condiments Package Design Fig Truffle
2022
Epson Inkjet Print
7 x 7 x 8
Backyard Bars Package Design Grand Canyon<br>2022<br>Epson Inkjet Print<br>6.75 x 9
Backyard Bars Package Design Grand Canyon
2022
Epson Inkjet Print
6.75 x 9
Backyard Bars Package Design Yosemite<br>2022<br>Epson Inkjet Print<br>6.75 x 9
Backyard Bars Package Design Yosemite
2022
Epson Inkjet Print
6.75 x 9
Backyard Bars Package Design Arches<br>2022<br>Epson Inkjet Print<br>6.75 x 9
Backyard Bars Package Design Arches
2022
Epson Inkjet Print
6.75 x 9
Backyard Bars Annual Report Cover<br>2022<br>Epson Inkjet Print<br>11 x 8.5
Backyard Bars Annual Report Cover
2022
Epson Inkjet Print
11 x 8.5
Backyard Bars Annual Report Spread<br>2022<br>Epson Inkjet Print<br>11 x 8.5
Backyard Bars Annual Report Spread
2022
Epson Inkjet Print
11 x 8.5
Backyard Bars Annual Report Spread<br>2022<br>Epson Inkjet Print<br>11 x 8.5
Backyard Bars Annual Report Spread
2022
Epson Inkjet Print
11 x 8.5
Backyard Bars Annual Report Spread<br>2022<br>Epson Inkjet Print<br>11 x 8.5
Backyard Bars Annual Report Spread
2022
Epson Inkjet Print
11 x 8.5
MacArthur Fellow Poster Design Front<br>2022<br>Epson Inkjet Print<br>16 x 33
MacArthur Fellow Poster Design Front
2022
Epson Inkjet Print
16 x 33
MacArthur Fellow Poster Design Back<br>2022<br>Epson Inkjet Print<br>16 x 33
MacArthur Fellow Poster Design Back
2022
Epson Inkjet Print
16 x 33
Teamwork/Dream Work Icon Poster<br>2022<br>Epson Inkjet Print<br>24 x 16
Teamwork/Dream Work Icon Poster
2022
Epson Inkjet Print
24 x 16
Pedal the Pacific Infographic Poster<br>2022<br>Epson Inkjet Print<br>16 x 24
Pedal the Pacific Infographic Poster
2022
Epson Inkjet Print
16 x 24

Martin Museum of Art

Address:Martin Museum of Art
Hooper-Schaefer Fine Arts Center
60 Baylor Ave
Waco, TX 76707