Christina Razza, Graphic Design
Graphic design has become the center of my life within the last three years. I came into Baylor with barely any experience or knowledge of graphic design and was never exposed to art in an academic setting. By being a part of the studio art program, I was not only able to focus on my graphic design skills but was also exposed to many disciplines of art I came to know and love. I have learned to appreciate processes like printmaking and metal sculpture, specialties I otherwise would have never experienced. At the start of my sophomore year, I began working in a graphic design position at Baylor Athletics where I learned a lot of the basics of design and was taught how to push artistic limits. In class I was able to explore projects and concepts I never would have on my own.
After starting graphics classes, enticing designs and creative typography became elements that jumped out at me in everyday life. In my own design, I constantly see how shapes and letters can fit together and complement each other. This is why I decided to combine my initials into one simple, clean element in my personal branding identity. I chose to depict my duality throughout my stationery as both a person and a designer. The juxtaposition of opposing colors such as white and light blue (simple and soft) with navy and orange (bright and bold) represents my strengths of both clean and precise design as well as adventurous and daring design. The element of daisies conveys playfulness in contrast to the stark colors and the sans serif font, bilo thin, is complementary to the curvilinear lines created by my lettermark. These straight thin lines pair well with the exaggerated tapers and swells of the lettermark. I included a break in the bottom of the ‘C’ as to not be too predictable and provide a visual break for the viewer where their eye would still lead them to identifying the letters presented. These elements come together to create balance throughout my stationery and represent both clean and bold design.