Christina Razza, Graphic Design

Project Statement


Graphic design has become the center of my life within the last three years. I came into Baylor with barely any experience or knowledge of graphic design and was never exposed to art in an academic setting. By being a part of the studio art program, I was not only able to focus on my graphic design skills but was also exposed to many disciplines of art I came to know and love. I have learned to appreciate processes like printmaking and metal sculpture, specialties I otherwise would have never experienced. At the start of my sophomore year, I began working in a graphic design position at Baylor Athletics where I learned a lot of the basics of design and was taught how to push artistic limits. In class I was able to explore projects and concepts I never would have on my own.

After starting graphics classes, enticing designs and creative typography became elements that jumped out at me in everyday life. In my own design, I constantly see how shapes and letters can fit together and complement each other. This is why I decided to combine my initials into one simple, clean element in my personal branding identity. I chose to depict my duality throughout my stationery as both a person and a designer. The juxtaposition of opposing colors such as white and light blue (simple and soft) with navy and orange (bright and bold) represents my strengths of both clean and precise design as well as adventurous and daring design. The element of daisies conveys playfulness in contrast to the stark colors and the sans serif font, bilo thin, is complementary to the curvilinear lines created by my lettermark. These straight thin lines pair well with the exaggerated tapers and swells of the lettermark. I included a break in the bottom of the ‘C’ as to not be too predictable and provide a visual break for the viewer where their eye would still lead them to identifying the letters presented. These elements come together to create balance throughout my stationery and represent both clean and bold design.


 

Christina Razza Graphic Design BFA
Christina Razza Graphic Design BFA
Personal Brand Indentity Logo<br>2022<br>Epson InkJet Print<br>20 x 15
Personal Brand Indentity Logo
2022
Epson InkJet Print
20 x 15
Personal Brand Indentity<br>2022<br>Epson InkJet Print<br>20 x 15
Personal Brand Indentity
2022
Epson InkJet Print
20 x 15
Vine & Barrel Poster<br>2022<br>Epson InkJet Print<br>34.4 x 24
Vine & Barrel Poster
2022
Epson InkJet Print
34.4 x 24
Vine & Barrel For The Wine Group<br>2022<br>Epson InkJet Print<br>3 x 3 x 12
Vine & Barrel For The Wine Group
2022
Epson InkJet Print
3 x 3 x 12
Vine & Barrel 2022
Epson InkJet Print
3 x 3 x 12" />
Vine & Barrel "For The" Wine Back
2022
Epson InkJet Print
3 x 3 x 12
Rain Catchers Brand Identity<br>2022<br>Epson InkJet Print<br>20 x 15
Rain Catchers Brand Identity
2022
Epson InkJet Print
20 x 15
Rain Catchers Promotional Package Group<br>2022<br>Epson InkJet Print<br>2.5 x 2.5 x 5
Rain Catchers Promotional Package Group
2022
Epson InkJet Print
2.5 x 2.5 x 5
Rain Catchers Promotional Package Container<br>2022<br>Epson InkJet Print<br>2.5 x 2.5 x 5
Rain Catchers Promotional Package Container
2022
Epson InkJet Print
2.5 x 2.5 x 5
Rain Catchers Promotional Package Group Open<br>2022<br>Epson InkJet Print<br>2.5 x 2.5 x 5
Rain Catchers Promotional Package Group Open
2022
Epson InkJet Print
2.5 x 2.5 x 5
Symbol Book Jackets: Classic Collection Side View<br>2022<br>Epson InkJet Print<br>6 x 1 x 8.5
Symbol Book Jackets: Classic Collection Side View
2022
Epson InkJet Print
6 x 1 x 8.5
Symbol Book Jackets: Classic Collection Binding<br>2022<br>Epson InkJet Print<br>6 x 1 x 8.5
Symbol Book Jackets: Classic Collection Binding
2022
Epson InkJet Print
6 x 1 x 8.5
Symbol Book Jackets: Classic Collection Back<br>2022<br>Epson InkJet Print<br>6 x 1 x 8.5
Symbol Book Jackets: Classic Collection Back
2022
Epson InkJet Print
6 x 1 x 8.5
MoMA Annual Report Cover<br>2022<br>Epson InkJet Print<br>7.5 x 10
MoMA Annual Report Cover
2022
Epson InkJet Print
7.5 x 10
MoMA Annual Report Open<br>2022<br>Epson InkJet Print<br>7.5 x 10
MoMA Annual Report Open
2022
Epson InkJet Print
7.5 x 10
MoMA Annual Report Pages<br>2022<br>Epson InkJet Print<br>7.5 x 10
MoMA Annual Report Pages
2022
Epson InkJet Print
7.5 x 10
Retro Glo Brand Identity<br>2022<br>Epson InkJet Print<br>20 x 15
Retro Glo Brand Identity
2022
Epson InkJet Print
20 x 15
Retro Glo Brand Poster<br>2022<br>Epson InkJet Print<br>24 x 15
Retro Glo Brand Poster
2022
Epson InkJet Print
24 x 15
Silhouette Beauty Perfume Box<br>2022<br>Epson InkJet Print<br>3.4 x 3.5 x 3.75
Silhouette Beauty Perfume Box
2022
Epson InkJet Print
3.4 x 3.5 x 3.75
Silhouette Beauty Perfume All<br>2022<br>Epson InkJet Print<br>3.4 x 3.5 x 3.75
Silhouette Beauty Perfume All
2022
Epson InkJet Print
3.4 x 3.5 x 3.75
Silhouette Beauty Perfume All Boxes<br>2022<br>Epson InkJet Print<br>3.4 x 3.5 x 3.75
Silhouette Beauty Perfume All Boxes
2022
Epson InkJet Print
3.4 x 3.5 x 3.75

Martin Museum of Art

Address:Martin Museum of Art
Hooper-Schaefer Fine Arts Center
60 Baylor Ave
Waco, TX 76707