Abby Granata, Graphic Design

Project Statement


Rough Draft: Books & Brews is a bar for book lovers, aspiring authors, and beer connoisseurs alike. With exposed brick walls, floor-to-ceiling bookshelves, comfortable leather and suede seating, antique wood tables, and an array of beer selections, Rough Draft is the most cozy, welcoming, elegant, and intimate bar in Portland. Patrons can shop for books or write one of their own while enjoying a cold pint of beer and one of Rough Draft’s delicious pub-style small plates, snacks, and appetizers.

My concept for Rough Draft was inspired by my deep and unwavering love for reading and storytelling. Whether it’s the historical context for a work of art, a personal anecdote before an online recipe, or a conversation with a stranger by happenstance, I am deeply motivated and enamored—both personally and professionally—by the power of human connection and storytelling.

Through devouring a wide array of novels and non-fiction books, I realized the distinctive potential of graphic design as a form of visual storytelling. In marrying both my passions for design and reading, I developed a robust, multi-faceted visual language and narrative for Rough Draft through identity design, package design, and advertising. I sought to emulate the experience of reading a creative, detailed, and captivating novel. Instead of prose, however, I used consistent typography, cohesive branding, and innovative design solutions to tell an imaginative story and construct an immersive environment and community.

The primary wordmark was heavily inspired by vintage aesthetics, as well as the time-honored craft and art of sign painting. The typography intends to evoke feelings of nostalgia and comfort, while still appearing elegant, highly curated, and contemporary. The use of gold and brown tones assist in establishing this atmosphere and energy, while simultaneously alluding to the tones of beer and shades of antique worn books and paper. The minimalist typewriter and pint glass symbols compliment the typography and help convey the double entendre at the heart of the bar’s name, concept, and branding.


 

Abby Granata Graphic Design BFA
Abby Granata Graphic Design BFA
Personal Identity<br>2022<br>Epson InkJet Print<br>15 x 20
Personal Identity
2022
Epson InkJet Print
15 x 20
Rough Draft: Books & Brews Identity<br>2022<br>Epson InkJet Print<br>15 x 20
Rough Draft: Books & Brews Identity
2022
Epson InkJet Print
15 x 20
Rough Draft: Books & Brews Menu<br>2022<br>Epson InkJet Print<br>8.5 x 9
Rough Draft: Books & Brews Menu
2022
Epson InkJet Print
8.5 x 9
Rough Draft: Books & Brews PR Kit Closed<br>2022<br>Epson InkJet Print<br>9 x 22 x 22
Rough Draft: Books & Brews PR Kit Closed
2022
Epson InkJet Print
9 x 22 x 22
Rough Draft: Books & Brews PR Kit Open<br>2022<br>Epson InkJet Print<br>9 x 22 x 22
Rough Draft: Books & Brews PR Kit Open
2022
Epson InkJet Print
9 x 22 x 22
Rough Draft: Books & Brews PR Kit Parts<br>2022<br>Epson InkJet Print<br>9 x 22 x 22
Rough Draft: Books & Brews PR Kit Parts
2022
Epson InkJet Print
9 x 22 x 22
Half Moon Records Identity<br>2022<br>Epson InkJet Print<br>15 x 22
Half Moon Records Identity
2022
Epson InkJet Print
15 x 22
Cycle: PMS Chocolate Bars Mood<br>2022<br>Epson InkJet Print<br>6 x 9 x 2.5
Cycle: PMS Chocolate Bars Mood
2022
Epson InkJet Print
6 x 9 x 2.5
Cycle: PMS Chocolate Bars Acne<br>2022<br>Epson InkJet Print<br>6 x 9 x 2.5
Cycle: PMS Chocolate Bars Acne
2022
Epson InkJet Print
6 x 9 x 2.5
Cycle: PMS Chocolate Bars Cramps<br>2022<br>Epson InkJet Print<br>6 x 9 x 2.5
Cycle: PMS Chocolate Bars Cramps
2022
Epson InkJet Print
6 x 9 x 2.5
Cycle: PMS Chocolate Brand Guide Red<br>2022<br>Epson InkJet Print<br>8.5 x 11
Cycle: PMS Chocolate Brand Guide Red
2022
Epson InkJet Print
8.5 x 11
Cycle: PMS Chocolate Brand Guide Pink<br>2022<br>Epson InkJet Print<br>8.5 x 11
Cycle: PMS Chocolate Brand Guide Pink
2022
Epson InkJet Print
8.5 x 11
Cycle: PMS Chocolate Brand Guide Mood Page<br>2022<br>Epson InkJet Print<br>8.5 x 11
Cycle: PMS Chocolate Brand Guide Mood Page
2022
Epson InkJet Print
8.5 x 11
MacArthur Fellow Poster: Lin-Manuel Miranda Front<br>2022<br>Epson InkJet Print<br>28 x 24
MacArthur Fellow Poster: Lin-Manuel Miranda Front
2022
Epson InkJet Print
28 x 24
MacArthur Fellow Poster: Lin-Manuel Miranda Back<br>2022<br>Epson InkJet Print<br>28 x 24
MacArthur Fellow Poster: Lin-Manuel Miranda Back
2022
Epson InkJet Print
28 x 24
Books Under Fire: Banned Books Collection Orwell<br>2022<br>Epson InkJet Print<br>9.5 x 16 x 16
Books Under Fire: Banned Books Collection Orwell
2022
Epson InkJet Print
9.5 x 16 x 16
Books Under Fire: Banned Books Collection Catcher<br>2022<br>Epson InkJet Print<br>9.5 x 16 x 16
Books Under Fire: Banned Books Collection Catcher
2022
Epson InkJet Print
9.5 x 16 x 16
Books Under Fire: Banned Books Collection Mockingbird<br>2022<br>Epson InkJet Print<br>9.5 x 16 x 16
Books Under Fire: Banned Books Collection Mockingbird
2022
Epson InkJet Print
9.5 x 16 x 16

Martin Museum of Art

Address:Martin Museum of Art
Hooper-Schaefer Fine Arts Center
60 Baylor Ave
Waco, TX 76707