Sarah Clemons, Graphic Design
As a graphic designer, one of the many things I enjoy about this profession is the ability to create for a diverse audience. With every project comes a special story and a different design challenge to capture the essence of the brand, which I find to be a unique task.
Conceptually, the following project titled “Resilience,” holds great significance to me, which I believe strengthened the purpose and function of the package design. To provide context, my mom was diagnosed with breast cancer in 2020 and after a year of treatment, is cancer-free. If there was one word I would use to describe my mom, it would be “Resilient,” hence the inspiration for this project.
In terms of design, the visual aesthetic of these products is bright and colorful, giving the consumer a positive experience designed to uplift and encourage a smile. The typefaces include a pairing between two sans serif typefaces, one for the body copy and logo and the other for display. The display typeface is distinctive in personality as the letterforms are squarish, bold, and attention-grabbing. Within the logo, the bell serves as a representation of the physical bell that patients ring after fully completing chemotherapy or radiation treatment. This is a commonly known symbol among cancer patients and is seen as a beacon of hope. The illustrated women on each box embody this idea of resilience, also reminding us that cancer does not discriminate. Additionally, the colors signify different types of cancer: purple is all cancers, blue is ovarian cancer, and pink is breast cancer. Other important visual elements of the package design comprise the cancer awareness ribbon leading around the box, mandatory copy, and a typographic pattern with encouraging descriptive words.
With the heaviness that comes with a cancer diagnosis, it is crucial to find joy in the little things, even if that is a daily lotion. In this project, each design decision was made with intentionality and a goal to uplift and encourage female cancer fighters. Design is more than aesthetics; it is a way to connect through visual language.