Sarah Clemons, Graphic Design

Project Statement


As a graphic designer, one of the many things I enjoy about this profession is the ability to create for a diverse audience. With every project comes a special story and a different design challenge to capture the essence of the brand, which I find to be a unique task.

Conceptually, the following project titled “Resilience,” holds great significance to me, which I believe strengthened the purpose and function of the package design. To provide context, my mom was diagnosed with breast cancer in 2020 and after a year of treatment, is cancer-free. If there was one word I would use to describe my mom, it would be “Resilient,” hence the inspiration for this project.

In terms of design, the visual aesthetic of these products is bright and colorful, giving the consumer a positive experience designed to uplift and encourage a smile. The typefaces include a pairing between two sans serif typefaces, one for the body copy and logo and the other for display. The display typeface is distinctive in personality as the letterforms are squarish, bold, and attention-grabbing. Within the logo, the bell serves as a representation of the physical bell that patients ring after fully completing chemotherapy or radiation treatment. This is a commonly known symbol among cancer patients and is seen as a beacon of hope. The illustrated women on each box embody this idea of resilience, also reminding us that cancer does not discriminate. Additionally, the colors signify different types of cancer: purple is all cancers, blue is ovarian cancer, and pink is breast cancer. Other important visual elements of the package design comprise the cancer awareness ribbon leading around the box, mandatory copy, and a typographic pattern with encouraging descriptive words.

With the heaviness that comes with a cancer diagnosis, it is crucial to find joy in the little things, even if that is a daily lotion. In this project, each design decision was made with intentionality and a goal to uplift and encourage female cancer fighters. Design is more than aesthetics; it is a way to connect through visual language.


 

Sarah Clemons Graphic Design BFA
Sarah Clemons Graphic Design BFA
Personal Brand Identity<br>2022<br>Epson InkJet Print<br>15 x 20
Personal Brand Identity
2022
Epson InkJet Print
15 x 20
RollGraphy Brand Identity<br>2022<br>Epson InkJet Print<br>15 x 20
RollGraphy Brand Identity
2022
Epson InkJet Print
15 x 20
RollGraphy: The Flaw Box Outside<br>2022<br>Epson InkJet Print<br>2.2 x 6.9 x 4.6
RollGraphy: The Flaw Box Outside
2022
Epson InkJet Print
2.2 x 6.9 x 4.6
RollGraphy: The Flaw Box Open<br>2022<br>Epson InkJet Print<br>2.2 x 6.9 x 4.6
RollGraphy: The Flaw Box Open
2022
Epson InkJet Print
2.2 x 6.9 x 4.6
RollGraphy: The Flaw Box Sideview<br>2022<br>Epson InkJet Print<br>2.2 x 6.9 x 4.6
RollGraphy: The Flaw Box Sideview
2022
Epson InkJet Print
2.2 x 6.9 x 4.6
Second Chance Society Brand Identity<br>2022<br>Epson InkJet Print<br>15 x 20
Second Chance Society Brand Identity
2022
Epson InkJet Print
15 x 20
Second Chance Society Brochure Outside<br>2022<br>Epson InkJet Print<br>8.5 x 11
Second Chance Society Brochure Outside
2022
Epson InkJet Print
8.5 x 11
Second Chance Society Brochure Inside<br>2022<br>Epson InkJet Print<br>8.5 x 11
Second Chance Society Brochure Inside
2022
Epson InkJet Print
8.5 x 11
Courageous Cosmetics Brand Guide<br>2022<br>Epson InkJet Print<br>7.5 x 12
Courageous Cosmetics Brand Guide
2022
Epson InkJet Print
7.5 x 12
Courageous Cosmetics: Resilience Body Lotions<br>2022<br>Epson InkJet Print<br>6 x 2.5 x 2.5
Courageous Cosmetics: Resilience Body Lotions
2022
Epson InkJet Print
6 x 2.5 x 2.5
Courageous Cosmetics: Resilience Body Lotions<br>2022<br>Epson InkJet Print<br>6 x 2.5 x 2.5
Courageous Cosmetics: Resilience Body Lotions
2022
Epson InkJet Print
6 x 2.5 x 2.5
Courageous Cosmetics: Resilience Body Lotions<br>2022<br>Epson InkJet Print<br>6 x 2.5 x 2.5
Courageous Cosmetics: Resilience Body Lotions
2022
Epson InkJet Print
6 x 2.5 x 2.5
Beneath the Parks: Olympic National Park Poster<br>2022<br>Epson InkJet Print<br>24 x 16
Beneath the Parks: Olympic National Park Poster
2022
Epson InkJet Print
24 x 16
Beneath the Parks: Glacier National Park Poster<br>2022<br>Epson InkJet Print<br>24 x 16
Beneath the Parks: Glacier National Park Poster
2022
Epson InkJet Print
24 x 16
Beneath the Parks: Yellowstone National Park Poster<br>2022<br>Epson InkJet Print<br>24 x 16
Beneath the Parks: Yellowstone National Park Poster
2022
Epson InkJet Print
24 x 16
Trip in Dip<br>2022<br>Epson InkJet Print<br>4 x 3.25 x 3.25
Trip in Dip
2022
Epson InkJet Print
4 x 3.25 x 3.25
Trip in Dip<br>2022<br>Epson InkJet Print<br>4 x 3.25 x 3.25
Trip in Dip
2022
Epson InkJet Print
4 x 3.25 x 3.25
Trip in Dip<br>2022<br>Epson InkJet Print<br>4 x 3.25 x 3.25
Trip in Dip
2022
Epson InkJet Print
4 x 3.25 x 3.25

Martin Museum of Art

Address:Martin Museum of Art
Hooper-Schaefer Fine Arts Center
60 Baylor Ave
Waco, TX 76707