Megan Winters, Graphic Design
Project Statement: Personal Brand Identity
I would describe myself as a very quiet, more reserved person that still likes to stand out in a crowd. I was born and raised on Long Island, New York, so I enjoyed spending a lot of my time outdoors and traveling and I wanted to bring these aspects into my logo design.
My design began with exploring ways that design can represent me as a person. My name expanding outside of the box came into play first. It resonates this idea of being quiet, but still liking to stand out in a crowd, in a more subtle way. I then manipulated the scale of the letters in my name helped it to look more playful and fun and gives the logo some movement to the letters. I also wanted to include nature in some way, so I brought in the addition of the plant at the top of the box and that gave the logo more balance and impact in a very subtle way. The color palette that I chose for my logo includes some of my favorite colors that help to identify who I am as a person. All my life, I have loved cool color tones like blues and greens, but I also wanted to incorporate a warm color tone somewhere to give the logo a pop with a focal point. This is where the idea of the rust orange color came from. The addition of the line under the letters in my last name was the idea that I had. I wanted it to be small, but still apart of the logo in some way. The small addition of the rust orange color complemented the blues and greens and helped to balance the mark overall. My personal logo is very modern, clean and organized and that is a true reflection of me and my design style as a designer. It incorporates and symbolizes a lot of the important aspects in my life, while still representing my design style of modern and very clean design.