Maggie Liu, Graphic Design
Project Statement: MLIU Brand Identity
Minimalism and simplicity are what inspire me most when approaching design and to incorporate that into my personal identity I utilized simple shapes that are symbolic of my Chinese heritage. Although I didn’t spend very long living in China, my family and culture make up who I am and it’s incredibly important for me to recognize where I came from whilst also celebrating who I’ve become. The character meaning sunrise in my Chinese name is presented as a sun, since circles are symbolic to Chinese culture- representing harmony, balance and the duality of nature. The circle within the sun aides in making the form look like the jade necklace my grandma gave me as a child, relating more to my heritage and giving the mark dual meaning. Overlapping lines within the sun are symbolic of my love for clean, geometric shapes while the light and neutral colors further emphasize my adoration for simplistic design. Due to the light pinks chosen as the main color for my marks, I decided to incorporate a navy to ground them and give it depth. In the stationery the navy is used as an accent color, this way there is an even distribution between lights and darks that I had chosen for my brand. The word mark featured in my personal identity is a serif typeface with varying stroke weights that relates back to the sun. It is named MLIU because not only is it more memorable but also includes my full last name for people to recognize. I utilized Mirande and Mr Eaves XL MOD OT typefaces to further demonstrate minimalism with a simple serif type and round body copy. This is a combination mark because the wordmark, MLIU, will get my name out while the representational is eye catching and acts as the dominant element within my identity. They work together to reinforce my brand and allow others to associate my name with a pictorial mark quickly. These marks create an overall distinct image for my brand and work better together to emphasize my aesthetic.