Catherine Ellis, Graphic Design
Project Statement: Personal Brand Identity
As I began my brand identity project, I was faced with a challenge. After thinking about who I am as a person and a creative, this task became increasingly easier. This combination mark is a symbolic representation of who I am through its design elements and typographic decisions. My middle name is “Jewel,” therefore I wanted to incorporate a symbol that relates to a diamond form and arranged it into a capital letter “C.” At the center of the mark is a dynamic 8-pointed star. The points of the star conceptually relate to the eight forms of art I enjoy: graphic design, painting, drawing, photography, sculpture, fabric design, ceramics, and theatre. In the same way a jewel shines when light hits the surface of its many facets, I wanted to portray the multi-colored facets of my identity through the mark. In creating my color palette, I reflected on time spent at my grandparents’ house watching the sunset on the horizon of their property. The vibrant orange in Texas sunsets sparked my love for warm hue. My color palette consists of bright oranges, and pinks, that best represent my personality. Orange is a playful color that exudes energy, it is eye-catching and bright.
I am creative, outgoing, and bold which is why I relate to the color so much. I have chosen a sleek and geometric mono-stroke sans serif typeface, “Kiona,” that relates to the circularity of my mark. The shapes and joints of the letterforms are modern and sophisticated. The visual strength of my logo embodies the complexity and confidence that I feel when I design. I have grown up surrounded by art and design my whole life. My mother is a designer and my father also a natural creative. Their parenting contributed largely to my desire to be creative and design through and for the world around me. I believe that it is important to be in the world and not of the world, and the same goes for my design. My goal is to find solutions to solve design problems, offer multiple perspectives, inspire, and inform people.