Carter Bruey, Graphic Design
Project Statement: Personal Brand Identity
As a graphic designer, I assign a great deal of importance to my abilities to really understand my clients; as well as create the perfectly tailored content they desire. However, when I became my own client with this project, that ability seemed to soar far from my internal repertoire. Sitting yourself down and asking the same questions you would ask a client, aka a stranger, feels as though you have dropped your mind into a courtroom where you are both the judge and the defendant. Even a question as simple as “what color best describes you?” lead to me crushing my personality under the lens of a hypercritical microscope; yet eventually, you reclaim at least a loose grip on the notion of “I can do this.” That loose grip happened for me in the form of typography. I began the design process by scrolling through the various typefaces I have downloaded over the years which, for those who are unfamiliar, is an activity that can really make you think, “what was I thinking.” But at last you ﬁnd those typefaces that would make the design gods grin. For me, that typeface was Milestone Standard Script; a perfect blend of vintage charm and bold allure.
This design decision is really what laid the foundation that my personal identity was to be built upon. From this point on I was really able to start pulling together many facets of my personal style and design inﬂuence to form a cohesive expression of who Carter J. Bruey genuinely is. Elements of color, style, and tone began to take shape to the point in which I could take what was forming before my eyes and tailor it to this declaration of self I had set as the standard. Much of my portfolio features lively, saturated colors inspired by my interest in the fashion and culinary worlds. To work this interest into my own brand, I added dripping graphics to relate to the sticky, sweet foods I grew up loving and continue to enjoy as well as utilizing the slang term “drip” that is used in the fashion world to describe style and exuberance. Carefully-chosen colors, commanding typefaces, and eccentric graphic imagery are all reservoirs that ideas must ﬂow through during my creative process.