Zitian Zhou, Graphic Design

Zitian Zhou







 
Project Statement: Aomori Chocolate Bars

Everyone buys chocolate for people they like on Valentine's Day, but few people know where this tradition comes from. Japanese related chocolate to Valentine's Day through a marketing strategy in the 1950s. Since then, chocolate has been synonymous with Valentine's Day. When it is Valentine's Day, chocolate is always the first gift in people's minds. So chocolate is given different meanings in Japan. I hope to use chocolate to show Japanese culture. Aomari chocolate bars are illustrated with many Japanese elements so that people can think of Japanese landscape and culture while eating the chocolate bar. Aomori is the place where produces matcha chocolate in Japan.

When designing packaging, I focused on reflecting Japanese culture. There are three flavors in Japanese culture that represent unique characteristics. The first bar visualizes the cherry blossoms in Japan plus the cherry-flavored chocolates of Mount Fuji. The second bar illustrates Japanese castles and tea trees to reflect the matcha-flavored chocolates, and the third bar illustrates the Torii Gate and Ukiyo-e waves that represent the salty chocolates. The people in the illustration use different perspectives to observe the world. Some people meditate on cherry blossoms and Mount Fuji by reading books. Some people observe the castles and tea trees in the distance through the telescope. In order to ensure to add the movement to the picture, I placed different elements to each painting, such as the crane flying out of the dream, the tea leaves floating out of the field of vision, and the blossoming cherry blossoms flying from the book. The color palettes include bright contrasting colors, and some diluted colors to fill the background. In order to highlight the characteristics of their flavors, I chose bright and vivid colors and adjusted the saturation of some colors to make the visual design have a deeper visual effect. When I consider fonts, I prefer non-serif fonts, because my illustrator has different thickness lines, and non-serif can balance my overall design, making the text less obtrusive. Concerning to give the chocolate packaging a sense of unity, I transitioned the PDP ’s illustration to each side. And rounded them to the back of package. There is no visual interruption when customers hold chocolate on their hands to watch and rotate.

Aomori Chocolate Bar Package Design, Zitian Zhou
Aomori Chocolate Bar Package Design, Zitian Zhou
Aomori Chocolate Bar Package Design (Detail 1), Zitian Zhou
Aomori Chocolate Bar Package Design (Detail 1), Zitian Zhou
Personal Identity, Zitian Zhou
Personal Identity, Zitian Zhou
Chalk Box Package Design, Zitian Zhou
Chalk Box Package Design, Zitian Zhou
Chalk Box Package Design (Detail 1), Zitian Zhou
Chalk Box Package Design (Detail 1), Zitian Zhou
Black Glasses Poster, Zitian Zhou
Black Glasses Poster, Zitian Zhou
Rivagene Biotech Identity, Zitian Zhou
Rivagene Biotech Identity, Zitian Zhou
Peacock Vinyl Album Cover Design, Zitian Zhou
Peacock Vinyl Album Cover Design, Zitian Zhou
COVID-19 Infographic Design, Zitian Zhou
COVID-19 Infographic Design, Zitian Zhou