Brandon Lee, Graphic Design

Brandon Lee







Project Statement: Temper Lighting

Temper Lighting is a fictitious company that manufactures light bulbs. What separates these bulbs is the wider range and scientifically engineered colors that they produce. Other lights are either too bright and blue, or too dull and yellow. The concept was based on a personal feeling that a consumer gets when they experience our light, which is why I chose the name “Temper”, because of the word’s definition and that it’s short for temperature, both words having to do with the science of household lighting.

Each Primary Display Panel (PDP) of this box form contains important product information that is required so the user can easily distinguish each bulb that fits their needs. I chose to include an illustrated scene on the second face that fills a portion of the PDP. The scenes are framed in a way to balance the image in visual weight and the colors are chosen to push the harmony of the scene even more. The user is supposed to feel informed when ultimately choosing this product because they see the lights being used in the exact way as they are intended. The third panel of the box is blank besides the name of the company so the viewer can see a nice gradient that has the actual light color included. This was included to add more personality to the box form and balance the elements so that the first two faces didn’t tire the viewer and become disinterested.

I chose Stellar, a slightly condensed sans serif typeface, with a taller x-height, to give the name legibility and personality. It is simple and easy to read. The user’s eye is attracted to this product by colorful design and the information is clear and concise as they choose the right bulb for their needs.This is the most innovative solution for this packaging as it covers all aspects of what a consumer needs to be properly informed, as well as a unique design that captures the attention of the viewer.

Temper Lighting (Detail), Brandon Lee
Temper Lighting (Detail), Brandon Lee
Temper Lighting, Brandon Lee
Temper Lighting, Brandon Lee
Temper Lighting Packaging, Brandon Lee
Temper Lighting Packaging, Brandon Lee
Temper Lighting Packaging (Detail 1), Brandon Lee
Temper Lighting Packaging (Detail 1), Brandon Lee
Temper Lighting Packaging (Detail 2), Brandon Lee
Temper Lighting Packaging (Detail 2), Brandon Lee
Personal Identity, Brandon Lee
Personal Identity, Brandon Lee
Personal Identity (Detail 1), Brandon Lee
Personal Identity (Detail 1), Brandon Lee
Personal Identity (Detail 2), Brandon Lee
Personal Identity (Detail 2), Brandon Lee
Black Glasses, Brandon Lee
Black Glasses, Brandon Lee
Nonsense, Brandon Lee
Nonsense, Brandon Lee
Nonsense (Detail), Brandon Lee
Nonsense (Detail), Brandon Lee
Silent Tiger Branding, Brandon Lee
Silent Tiger Branding, Brandon Lee
Silent Tiger Branding (Detail), Brandon Lee
Silent Tiger Branding (Detail), Brandon Lee
Silent Tiger Menu, Brandon Lee
Silent Tiger Menu, Brandon Lee