TRUCE is a fictitious chocolatier company who specializes in resolving conflict through direct, but compassionate chocolate bars. The chocolate serves as a peace offering or a “truce” between two people. The back of each chocolate bar prompts the reader by asking them to reflect on what they have recently done that could have wronged someone. For example, “Were you a bit too critical of a friend’s “art”? Or maybe you didn’t say happy birthday to your sister”. TRUCE values relationships and their goal is to see conflicts be resolved. No matter what the argument is, they want you to work it out.
Everything in the designs is about the inevitable push and pull that comes with conflict. It is a constant battle of bitterness and grace. In order to invoke a feeling of conflict in the viewer I focused on design principles and elements like balance, emphasis, scale, shape and color. I implemented a highly contrasting color palette by using black, white and a bright color for each bar that would help the Primary Display Panel, or PDP, stand out on a shelf with other chocolate bars. The colors resemble how different two parties can be and yet how well they complement each other.
The flavors of the chocolate bars combine the sweetness of chocolate and the intensity of a flavor like whiskey, jalapeno or sea salt. The choice of a large upper case sans serif typeface is designed to be in the face of the person reading it. It is sugarcoated with a sweet informal script typeface. The color palette, typography and flavors of the chocolate are bold and confrontational but the message and flavors are sweet. So, are you ready to call a TRUCE?