Brenna Deever, Graphic Design

Brenna Deever






 
Project Statement: UNI Honey

UNI Honey is a fictional company that sells 100% natural specialty honeys, sourced directly from the hive and packaged without any extra processing. They pride themselves on collecting some of the rarest unifloral honey varieties in the United States and distributing them all over the nation. This product line, including Tupelo honey, Sourwood honey, and Black Sage honey, focuses on the unique seasonal and floral characteristics of each unifloral variety and the incredible gathering techniques of their beekeepers.

When developing the packaging for UNI’s unique honey, I wanted to make sure the boxes reflected the complicated and incredible process of collecting unifloral honeys and the unique regional characteristics of each variety. For the shape, I chose a simple, reverse-tuck box to enclose a unique beehive shaped honey jar. On the primary display panel I used Watermelon Sans — a chunky, organic sans serif typeface — for the brand’s logo, aiming to portray the brand as modern, yet natural and approachable. The uppercase letters capture the life and energy of the bees and the flowers, but still hold the reliable character of the company. This typeface was paired with Zilla — a slim and elegant slab serif — to portray the rest of the product information, keeping the copy easily readable and visually stimulating.

Graphically, I chose to design each honey box using a clean and organized aesthetic. I created different illustrations of the particular flowers that were used in the creation of each honey variety as patterned backgrounds, and used the token honeycomb as an easily recognizable pattern. Due to the amount of important information about each honey, I designed the sides and back of the box using an infographic style, with sections of information that are clearly separated and easy to read. Each box had it’s own bright, crisp color palette that was based off of the different floral characteristics — a rich goldenrod, a glacial blue, and a beautiful lilac — keeping them all energetic, bubbly, and reflective of the unique characteristics of UNI honey.

UNI Honey Packaging, Brenna Deever
UNI Honey Packaging, Brenna Deever
UNI Honey Packaging (Detail 1), Brenna Deever
UNI Honey Packaging (Detail 1), Brenna Deever
UNI Honey Packaging (Detail 2), Brenna Deever
UNI Honey Packaging (Detail 2), Brenna Deever
Brenna Lynn Design Brand Identity, Brenna Deever
Brenna Lynn Design Brand Identity, Brenna Deever
Brenna Lynn Design Brand Identity (Detail), Brenna Deever
Brenna Lynn Design Brand Identity (Detail), Brenna Deever
Whale Trail Infographic, Brenna Deever
Whale Trail Infographic, Brenna Deever
Whale Trail Infographic (Detail 1), Brenna Deever
Whale Trail Infographic (Detail 1), Brenna Deever
Whale Trail Infographic (Detail 2), Brenna Deever
Whale Trail Infographic (Detail 2), Brenna Deever
When in Waco Magazine Spread, Brenna Deever
When in Waco Magazine Spread, Brenna Deever
When in Waco Magazine Spread (Detail 1), Brenna Deever
When in Waco Magazine Spread (Detail 1), Brenna Deever
When in Waco Magazine Spread (Detail 2), Brenna Deever
When in Waco Magazine Spread (Detail 2), Brenna Deever
Land+Sea Iced Tea Packaging, Brenna Deever
Land+Sea Iced Tea Packaging, Brenna Deever
Land+Sea Iced Tea Packaging (Detail 1), Brenna Deever
Land+Sea Iced Tea Packaging (Detail 1), Brenna Deever
Land+Sea Iced Tea Packaging (Detail 2, Brenna Deever
Land+Sea Iced Tea Packaging (Detail 2, Brenna Deever
Gypsy Roots Cafe Brand Identity, Brenna Deever
Gypsy Roots Cafe Brand Identity, Brenna Deever
Gypsy Roots Cafe Brand Identity (Detail 1), Brenna Deever
Gypsy Roots Cafe Brand Identity (Detail 1), Brenna Deever
Jeanne Gange Typographic Poster, Brenna Deever
Jeanne Gange Typographic Poster, Brenna Deever
Jeanne Gang Typographic Poster (Detail 1), Brenna Deever
Jeanne Gang Typographic Poster (Detail 1), Brenna Deever
Jeanne Gang Typographic Poster (Detail 2), Brenna Deever
Jeanne Gang Typographic Poster (Detail 2), Brenna Deever