University Marketing & Brand Strategy

The University Marketing and Brand Strategy Team works across the University to identify communications needs and plan and implement integrated communication strategies that are consistent with and supportive of the Baylor brand and meet the diverse needs of our partners. We are a team of communication professionals with a variety of skills and experiences that engages the full breadth of communication tools to advance the mission of Baylor University.

Leadership

Baylor Magazine and Outreach

Communicating University priorities with Baylor alumni, parents and friends through Baylor Magazine, a quarterly publication and the primary method of communication to these audiences, as well as other communication vehicles targeted for specific purposes.

Baylor Photography

University photography utilizes both studio and location photography to create compelling and dynamic images that tell the Baylor story. Photography maintains a library of images shot over the past three years that is accessible through an easy and secure distribution system.

Brand Development

Working in support of University communication priorities, this team plans and implements strategies that visually expand the connection of various audiences to the University. From publication design to environmental graphics, stage production and video storytelling, this team utilizes a range of tools to support the mission and magnify messages.

Marketing Design

The Marketing Design team partners with others within Marketing Communication to bring design expertise to marketing solutions. This team also oversees the University graphic standards guidelines to maximize the implementation of marks related to the University brand.

Brand Integration

Serving as lead project managers for University Marketing, this team plans, facilitates and implements strategic communication solutions to reach the marketing goals of our partners and priorities of the University. Staffed with talented marketing, communication and writing professionals, this team engages a wide range of solutions to advance the Baylor brand.

Advancement Marketing

Leading our support of University development priorities, this team utilizes their experience and understanding of donor needs and expectations to shape key messages, narrative, and communication tools that engage and persuade philanthropic support of the University and celebrate those whose gifts have made a significant impact on the University’s progress.