University Marketing & Brand Strategy

The University Marketing and Brand Strategy Team works across the University to identify communications needs and plan and implement integrated communication strategies that are consistent with and supportive of the Baylor brand and meet the diverse needs of our partners. We are a team of communication professionals with a variety of skills and experiences that engages the full breadth of communication tools to advance the mission of Baylor University.

Leadership

Karen Kemp
Karen Kemp

Baylor Brand Strategy

Communicating University Tier 1/Research 1 (T1/R1) priorities with Baylor's worldwide constituents.

Derek Smith
Derek Smith

Baylor Photography

University photography utilizes both studio and location photography to create compelling and dynamic images that tell the Baylor story. Photography maintains a library of images shot over the past three years that is accessible through an easy and secure distribution system.

Robbie Rogers
Robbie Rogers
Matthew Minard
Matthew Minard

Brand Development

Working in support of University communication priorities, this team plans and implements strategies that visually expand the connection of various audiences to the University. From publication design to environmental graphics, stage production and video storytelling, this team utilizes a range of tools to support the mission and magnify messages.

Clayton Thompson
Clayton Thompson
Jon Davis
Jon Davis
Amy McCauley
Amy McCauley
Randy Morrison
Randy Morrison
Coty Petersen
Coty Petersen

Marketing Design

The Marketing Design team partners with others within Marketing Communication to bring design expertise to marketing solutions. This team also oversees the University graphic standards guidelines to maximize the implementation of marks related to the University brand.

Eric Yarbrough
Eric Yarbrough
Carmen Maciel
Carmen Maciel
Sara Rogers
Sara Rogers
Olivia Tichavsky
Olivia Tichavsky

Brand Integration

Serving as lead project managers for University Marketing, this team plans, facilitates and implements strategic communication solutions to reach the marketing goals of our partners and priorities of the University. Staffed with talented marketing, communication and writing professionals, this team engages a wide range of solutions to advance the Baylor brand.

Megan Henderson
Megan Henderson
Cameron Barbier
Cameron Barbier
Debi Campbell-Perry
Debi Campbell-Perry
Jayne Hattaway
Jayne Hattaway
Jonathan Hill
Jonathan Hill
Larry Little
Larry Little
Jaime McKeown
Jaime McKeown
Kaitlyn Rieper
Kaitlyn Rieper

Advancement Marketing

Leading our support of University development priorities, this team utilizes their experience and understanding of donor needs and expectations to shape key messages, narrative, and communication tools that engage and persuade philanthropic support of the University and celebrate those whose gifts have made a significant impact on the University’s progress.

Todd Copeland
Todd Copeland

Contact Us

Our methodology is very simple: We take a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. Contact Us to learn more.