University Marketing & Brand Strategy

The University Marketing and Brand Strategy Team works across the University to identify communications needs and plan and implement integrated communication strategies that are consistent with and supportive of the Baylor brand and meet the diverse needs of our partners. We are a team of communication professionals with a variety of skills and experiences that engages the full breadth of communication tools to advance the mission of Baylor University.

Leadership

Karen Kemp
Karen Kemp

Baylor Magazine and Outreach

Communicating University priorities with Baylor alumni, parents and friends through Baylor Magazine, a quarterly publication and the primary method of communication to these audiences, as well as other communication vehicles targeted for specific purposes.

Randy Morrison
Randy Morrison
Larry Little
Larry Little
Lane Murphy
Lane Murphy
Derek Smith
Derek Smith
Brenda Tacker
Brenda Tacker

Baylor Photography

University photography utilizes both studio and location photography to create compelling and dynamic images that tell the Baylor story. Photography maintains a library of images shot over the past three years that is accessible through an easy and secure distribution system.

Robbie Rogers
Robbie Rogers
Morty Ortega Berger
Morty Ortega Berger
Matthew Minard
Matthew Minard
Ashley Alcala
Ashley Alcala

Brand Development

Working in support of University communication priorities, this team plans and implements strategies that visually expand the connection of various audiences to the University. From publication design to environmental graphics, stage production and video storytelling, this team utilizes a range of tools to support the mission and magnify messages.

Clayton Thompson
Clayton Thompson
Matthew Aughtry
Matthew Aughtry
Allan Hyde
Allan Hyde
Amy McCauley
Amy McCauley
Coty Petersen
Coty Petersen
Scott Toby
Scott Toby

Marketing Design

The Marketing Design team partners with others within Marketing Communication to bring design expertise to marketing solutions. This team also oversees the University graphic standards guidelines to maximize the implementation of marks related to the University brand.

Eric Yarbrough
Eric Yarbrough
Chelsea Pennington
Chelsea Pennington
Sara Rogers
Sara Rogers
Olivia Tichavsky
Olivia Tichavsky

Brand Integration

Serving as lead project managers for University Marketing, this team plans, facilitates and implements strategic communication solutions to reach the marketing goals of our partners and priorities of the University. Staffed with talented marketing, communication and writing professionals, this team engages a wide range of solutions to advance the Baylor brand.

Megan Henderson
Megan Henderson
Debi Campbell-Perry
Debi Campbell-Perry
Jayne Hattaway
Jayne Hattaway
Jonathan Hill
Jonathan Hill
Jaime McKeown
Jaime McKeown

Advancement Marketing

Leading our support of University development priorities, this team utilizes their experience and understanding of donor needs and expectations to shape key messages, narrative, and communication tools that engage and persuade philanthropic support of the University and celebrate those whose gifts have made a significant impact on the University’s progress.

Todd Copeland
Todd Copeland
Emily Fau
Emily Fau

Contact Us

Our methodology is very simple: We take a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. Contact Us to learn more.