Definition of a Trademark
A trademark is simply a symbol or word used by a manufacturer or organization to identify its goods or services and distinguishes them from its competitors. A trademark conveys to consumers the desirability of the product bearing the mark and helps to promote the goods it is identified with.
More than a Label
The "Officially Licensed Collegiate Products" label not only signifies that the merchandise has passed the standards set forth by Baylor University, it also signifies that a portion of the purchase is returned to the University. At Baylor, revenues generated from the sale of licensed products help to provide for Baylor Athletics, making the "Officially Licensed Collegiate Products" label truly more than just a label.