Retailers Carrying Baylor Branded Merchandise

Many retailers carry "Officially Licensed" Baylor branded merchandise, from apparel to sports equipment. You may visit Learfield Licensing Parntners online to download a PDF of current vendors.

Learfield Licensing Partners

There are several areas that LLP provides assistance to retailers, including:

  1. Assistance in identifying vendors of specific merchandise categories or licensees for universities
  2. Providing demographic and sales trend information to assist with merchandise planning
  3. The development of concept shops to highlight specific product lines or local universities
  4. The production of retail signage for year-round use or for shorter promotional periods
  5. Working cooperatively with specific licensees to build unique promotional programs for specific territories

To get more information on the market for Baylor branded collegiate merchandise, please contact Tom Kehoe by phone at (317) 660-7227 or by email at