Retailers Carrying Baylor Branded Merchandise

Many retailers carry "Officially Licensed" Baylor branded merchandise, from apparel to sports equipment. On the left hand side of this page we have provided web pages broken into Waco Stores, Texas Stores, Online Stores and Other Stores Outside of Texas with the retailers name and address in an effort to connect you to Baylor branded merchandise. These web pages are reviewed on a monthly basis.

Learfield Licensing Partners

There are several areas that LLP provides assistance to retailers, including:

  1. Assistance in identifying vendors of specific merchandise categories or licensees for universities
  2. Providing demographic and sales trend information to assist with merchandise planning
  3. The development of concept shops to highlight specific product lines or local universities
  4. The production of retail signage for year-round use or for shorter promotional periods
  5. Working cooperatively with specific licensees to build unique promotional programs for specific territories

To get more information on the market for Baylor branded collegiate merchandise, please contact Mr. Brad Coley by phone at (469) 269-5927 (x501), by email at, or by mail at Learfield Licensing Partners, 6175 Main Street, Suite 385, Frisco, TX 75034.