The Collegiate Licensing Office is responsible for advancing, protecting, and enforcing the proper use of Baylor’s licensed logos and brand marks on products, in promotions and in advertising.
Chartered in 1845 by the Republic of Texas, Baylor’s mission is to educate men and women for worldwide leadership and service by integrating academic excellence and Christian commitment within a caring community. Baylor’s rich heritage has yielded traditions, marks, names and logos that represent the University brand and are protected under the U.S. Patent and Trademark Office.
Baylor University uses approved licensees for the reproduction of their logos, marks and indicia on products that will used in promotions and in advertising. Any individual, organization, or company wishing to use the name or identifying marks of Baylor University must obtain a license. This includes manufacturers or service providers who use Baylor's name or logo on products (including premiums for promotions) or in advertising. No products bearing the marks of Baylor University are exempt from licensing.
Any prospective manufacturer who wishes to obtain a license to produce officially licensed Baylor University merchandise must submit a license application through Learfield Licensing Partners, formerly the Licensing Resource Group, and Baylor University’s licensing representative. As the University's representative, LLP is responsible for administering the licensing programs, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for Baylor.