The Collegiate Licensing Department is responsible for protecting, controlling, and enforcing the use of Baylor indices used on products, in promotions, and in advertising.

Chartered in 1845 by the Republic of Texas and affiliated with the Baptist General Convention of Texas, Baylor is both the state's oldest institution of higher learning and the world's largest Baptist University. Since its founding, Baylor has developed and enriched the quality of life for students, preparing them for the future. Baylor is dedicated to excellence in all of its programs and continues to develop the leaders of tomorrow.

The traditions and spirit shared by the students, alumni, and friends of the University have created a demand for products that display the marks, symbols, and insignia that are associated with Baylor University. Responding to this demand and strongly believing in the need to positively promote and protect its trademark rights, Baylor has created a Trademark Licensing Program. Through this program, Baylor protects and enhances its reputation by assuring that its trademarks appear only on quality products with minimal liabilities to both Baylor University and purchasers of these products.