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Minority publishers asking Clinton for piece of government advertising pie

Nov. 12, 1997

The Associated Press

WASHINGTON -- Publishers of newspapers aimed at minorities want a bigger slice of the federal government advertising budget.

'We're not getting a share of the pie. ... We would like to have the federal government let us know the reason why,'' Eddie Escobedo, president of the National Association of Hispanic Publications said Monday at a news conference.

'It disturbs me to no end that we have been slighted,'' added Dorothy Leavell, president of the National Newspaper Publishers Association, which represents black-owned newspapers. Leavell said the groups have written to President Clinton about what she said is a longstanding problem.

If Clinton fails to act, Leavell said, the groups will take their complaint to the Federal Trade Commission, contending that the advertising agencies that handle government accounts are violating antitrust laws by ignoring their publications.

Neither the White House nor officials of the American Association of Advertising Agencies returned calls seeking comment.

Of the total, $117.5 million went to magazines and newspapers, according to Advertising Age. Andres Tobar of the National Association of Hispanic Publications said federal ad spending in minority newspapers totaled $3.35 million.

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