Due to market demand and technological improvements, the Baylor Journalism, Public Relations & New Media Department is launching a new online master’s degree program.
Advertising and public relations professionals looking to enhance their skills and pursue advancement opportunities will be able to complete the coursework in approximately 2.5 years while still working full time.
The program will meet the needs of professionals who are looking to improve their skills in the areas of research, leadership, social media and data analytics.
“We have been actively researching and planning for this step for about two years,” said Dr. Mia Moody-Ramirez, Department Chair. “We have conducted alumni surveys, focus groups and market analysis studies as well as enhanced our curriculum in preparation for this next step. Through competitive research, we were encouraged to find that graduates of peer universities have received promotions and salary increases upon completion of similar programs.”
In 2018, the U.S. Bureau of Labor Statistic reported that public relations managers earned an average of $114,800 a year, compared to public relations specialists that averaged $60,000 a year. Many of these management positions require or give preference to job candidates with master’s degrees.
The GRE General Test is not required for admission. Instead, applicants must submit a portfolio that includes samples of their work. The online Master of Arts degree in journalism requires 36 hours, 30 of which are coursework and six of which are a major project. The classes will be taught by existing Baylor journalism faculty.
Those interested in enrolling the program can find additional information online at baylor.edu/journalism/
or can email the Graduate Program Director at Marlene_Neill@baylor.edu