The summer months can be a great time for conducting academic research and new course development.
A Baylor journalism professor and her coauthor were awarded one of 12 grants by the Arthur W. Page Center for ethics research as part of a special call for research on organizational listening. Dr. Marlene Neill, Baylor associate professor, and Dr. Shannon Bowen, University of South Carolina professor, will be conducting 30 in-depth interviews and survey research with more than 250 communication professionals for their study, “Ethical Organizational Listening for Stakeholder Engagement and Responsibility.”
Through these studies, scholars will examine “organizational listening,” its role in successful corporate communications and the consequences of when companies don’t listen.
The Page Center actively promotes seven principles for the effective practice of public relations based on the career and example of Arthur W. Page, who was a vice president and director of AT&T from 1927 to 1947. One of the principles is “Listen to stakeholders.” Page Center Director Denise Bortree says it’s an area of study that has not received enough attention among public relations and public communications research.
New Course in Data Analytics
Another area that merits additional addition is the rise of data analytics in advertising and public relations. Recognizing the demand for skills in this area, the Department of Journalism, Public Relations & New Media is developing a new course titled, “Data Analysis & Visualization,” which will be offered to upper level undergraduate students and graduate students.
The course will include tutorials on popular platforms such as Tableau, PowerBI, Node XL, and NVIVO. Students will learn how to download data from social media platforms and then conduct data analysis and create visualizations.
Both of these initiatives are in support of Baylor University’s strategic plan, Illuminate, which focuses on five strategic areas including human flourishing, leadership and ethics, and data sciences. The other three focus areas are health, materials science and Baylor in Latin America.