Baylor Journalism Online MA Program Prepare to Lead with an MA in Advertising and Public Relations

A Baylor online degree in public relations and advertising will equip graduates with courses in leadership, research and creative skills that are mandatory to succeed in the fields of advertising and public relations. Courses in the areas of leadership, social media, data analytics and research meet the needs of communication professionals who aspire to rise to management roles in advertising and public relations.

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Program at a Glance

In response to the increasing demand for online master's programs, we are excited to introduce a Baylor online master's degree in journalism with a concentration in public relations and advertising. The degree will equip graduates with courses in leadership, research and creative skills that are mandatory to succeed in the fields of advertising and public relations. Students interested in advertising will learn the latest in social media metrics, AI, market research and ad management. Students interested in public relations will focus on developing leadership skills, data analytics and social media management.

Cost: $1200/credit hour
Time to Complete Degree: 2.5 years (6 credit hours per semester/36 total hours)


Courses Cutting-edge studies in social media, leadership, data visualization and analytics.
Flexibility A viable option for individuals who have full-time jobs, families and other obligations.
Cost More affordable than pursuing an in-person degree.
Class Size One-on-one mentoring, outstanding faculty and small class sizes.
Value Outstanding networking and career development opportunities in one location.
Admission Easy application process in one location. No GRE required.

By the Numbers

Salary Increase
For graduates of similar programs after completing a master’s degree
Average Salary
For PR Managers compared with $60,000 for PR specialists
Job Postings
In the last year requiring a Master’s degree in public relations

Apr. 12, 2021
Workplace Communication Study During Pandemic Finds Managers Should Talk Less, Listen More
WACO, Texas (April 12, 2021) — Managers should listen more, be empathetic and be sure they give feedback — even if they cannot solve a problem immediately, according to a Baylor University study that focused on workplace communication during the pandemic.
Jan. 20, 2021
Baylor Journalism, Public Relations & New Media Faculty Continue to Publish During Pandemic
Even during the Covid-19 pandemic, members of the Baylor Journalism, Public Relations & New Media faculty continued to publish research in the industry’s top journals, conferences and with leading publishers.
Aug. 6, 2020
Baylor University Associate Professor of Journalism, PR and New Media Is Named a Fellow in the Public Relations Society of America
WACO, Texas (Aug. 6, 2020) – Marlene S. Neill, Ph.D., associate professor and graduate program director of Baylor University’s department of journalism, public relations and new media, has been named a member in the Public Relations Society of America (PRSA) College of Fellows.
Jun. 8, 2020
JPR&NM Professor Named Master Teacher
In February, Baylor President Linda Livingstone notified the department that Professor Robert Darden had unanimously been named the 27th Master Teacher in Baylor University history. In her official letter, the president wrote, "Your years of dedication and commitment to teaching and to our students is outstanding. The enthusiastic letters of support that were received by the committee affirm the profound and lasting impact that you have had on those individuals' lives and careers."

Journalism Online MA

Department of Journalism, Public Relations and New Media

One Bear Place #97353
Waco, TX 76798-7353

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