Baylor Journalism Online MA Program Prepare to Lead with an MA in Advertising and Public Relations

A Baylor online degree in public relations and advertising will equip graduates with courses in leadership, research and creative skills that are mandatory to succeed in the fields of advertising and public relations. Courses in the areas of leadership, social media, data analytics and research meet the needs of communication professionals who aspire to rise to management roles in advertising and public relations.

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Program at a Glance

In response to the increasing demand for online master's programs, we are excited to introduce a Baylor online master's degree in journalism with a concentration in public relations and advertising. The degree will equip graduates with courses in leadership, research and creative skills that are mandatory to succeed in the fields of advertising and public relations. Students interested in advertising will learn the latest in social media metrics, AI, market research and ad management. Students interested in public relations will focus on developing leadership skills, data analytics and social media management.

Cost: $1200/credit hour
Time to Complete Degree: 2.5 years (6 credit hours per semester/36 total hours)


Courses Cutting-edge studies in social media, leadership, data visualization and analytics.
Flexibility A viable option for individuals who have full-time jobs, families and other obligations.
Cost More affordable than pursuing an in-person degree.
Class Size One-on-one mentoring, outstanding faculty and small class sizes.
Value Outstanding networking and career development opportunities in one location.
Admission Easy application process in one location. No GRE required.

By the Numbers

Salary Increase
For graduates of similar programs after completing a master’s degree
Average Salary
For PR Managers compared with $60,000 for PR specialists
Job Postings
In the last year requiring a Master’s degree in public relations

Aug. 6, 2020
Baylor University Associate Professor of Journalism, PR and New Media Is Named a Fellow in the Public Relations Society of America
WACO, Texas (Aug. 6, 2020) – Marlene S. Neill, Ph.D., associate professor and graduate program director of Baylor University’s department of journalism, public relations and new media, has been named a member in the Public Relations Society of America (PRSA) College of Fellows.
Jun. 8, 2020
JPR&NM Professor Named Master Teacher
In February, Baylor President Linda Livingstone notified the department that Professor Robert Darden had unanimously been named the 27th Master Teacher in Baylor University history. In her official letter, the president wrote, "Your years of dedication and commitment to teaching and to our students is outstanding. The enthusiastic letters of support that were received by the committee affirm the profound and lasting impact that you have had on those individuals' lives and careers."
Jun. 2, 2020
Baylor Journalism to Launch New Online Master’s Degree Program
Due to market demand and technological improvements, the Baylor Journalism, Public Relations & New Media Department is launching a new online master’s degree program. Advertising and public relations professionals looking to enhance their skills and pursue advancement opportunities will be able to complete the coursework in approximately 2.5 years while still working full time.
Jun. 2, 2020
Journalism Department News: Ethics Grant & New Data Analytics Course
The summer months can be a great time for conducting academic research and new course development. A Baylor journalism professor and her coauthor were awarded one of 12 grants by the Arthur W. Page Center for ethics research as part of a special call for research on organizational listening. Dr. Marlene Neill, Baylor associate professor, and Dr. Shannon Bowen, University of South Carolina professor, will be conducting 30 in-depth interviews and survey research with more than 250 communication professionals for their study, “Ethical Organizational Listening for Stakeholder Engagement and Responsibility.”

Journalism Online MA

Department of Journalism, Public Relations and New Media

One Bear Place #97353
Waco, TX 76798-7353

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