New Advertising Courses Coming in 2014-2015 School Year

May 1, 2014

A portion of a brochure created by Melissa Lasater and Collin Smith, current design and advertising students.

Baylor University’s Journalism, Public Relations, & New Media Department will be launching new courses during the 2014-2015 school year in advertising for students who select the new media sequence.

“We have had these courses in our catalog for some time,” said Dr. Sara Stone, department chair. “We are excited to finally have the faculty in place to offer these courses for students who have already declared advertising as their preferred focus area and look forward to recruiting more students who aspire to careers in advertising.”

In preparation for the new courses, one of the faculty members received a teaching grant to visit other leading journalism schools to learn more about their advertising curriculum. Dr. Marlene Neill visited the University of Kansas, University of Missouri-Columbia and Texas Christian University and met with 16 professors who teach courses in advertising and strategic communication.

This spring Dr. Clark Baker taught the advertising copywriting course and his students are looking forward to taking courses next year in strategic communication research and advertising management, the campaigns course.

“I’ve wanted to major in advertising even before I made my decision to come to Baylor, so I’m glad that the journalism department is adding new advertising classes because it is giving me the opportunity to learn more about this field and giving me the experience necessary to enter into the workforce confidently,” said Collin Smith, a junior advertising student.

Abigail Klein, a junior in the Honors College, also chose the advertising sequence. "I am very happy that journalism decided to add an advertising program," she said. "It was exactly what I was looking for at Baylor my sophomore year and it made me excited to declare a major. It has allowed me to learn about something I am passionate about as well as teach me practical things that will be necessary outside of college."

In the strategic communication research course, students will learn how to conduct primary and secondary research in order to develop more effective advertising strategic plans. The faculty members are now actively seeking clients for the advertising management course that will be offered during the spring 2015 semester.

“We hope to build a program similar to the University of Kansas and the University of Missouri, which both involve students conducting primary research for real life clients and then developing strategic plans and drafts of creative works that can later be implemented,” Neill said. “Both programs have developed such a strong reputation that they have waiting lists of employers connected to their alumni all wanting to work with their students.”

For more information about the advertising program, visit New Media Sequence or call 254-710-3261.
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