In the early 1990s, Hartman Enterprises gave Baylor University $500,000 to finance the Fred Hartman Distinguished Professor of Journalism chair. Hartman, a Baylor alumnus who passed away in 1991, served as editor and publisher of the Baytown Sun for 24 years before being named chairman of the board of Southern Newspapers Inc., an organization that owns and operates newspapers in a number of states.
Hartman eventually founded his own newspaper group, which has since evolved into the Texas Newspaper Group, owned by his son, Bill Hartman, also a Baylor alumnus.
This chair holds a three-year appointment.
The Hartman Professor will work to extend the visionary legacy of Fred Hartman by sharing his commitments to the news industry, entrepreneurship and social justice. The applicant should have a distinguished record in a journalism-related field such as print, broadcast, new media, advertising or public relations.
A distinguished career in academic journalism is also considered if the applicant has a prodigious record as a scholar. A Ph.D. or other terminal degree is a bonus but not required. The Hartman Professor inspires students in the classroom with insightful teaching and motivational lectures and projects. Additionally this professor works to engage our alumni base into enthusiastic participation in advisory council, donor and employment opportunities for our current students and graduates.
The holder of the Hartman Chair teaches two or three courses per semester, based on scholastic background. He or she engages in outreach to alumni through professional and/or academic meetings and personal contact, enhances an already-established national reputation, and elevates the visibility of the journalism, public relations and new media department.
Current Hartman Professor: Macarena Hernandez
Professor Macarena Hernández taught a variety of courses for the Department of Journalism, Public Relations and New Media in her first two semesters: Magazine and Feature Writing; Beginning Reporting and Writing, and News Media and American Society.
Most of the courses Professor Hernández taught focused on strengthening reporting and writing skills and getting work published. She tapped her contacts to get students published, schedule speakers and to secure internships. She has also been instrumental in exploring ways to use social media as a reporting tool, which is a trend in our industry.
In Fall 2015 she will teach a new course, The Writing Coach, which is essentially an intense writing lab. Those students will be launching the department’s new multimedia online magazine, The Bundle. Professor Hernández is also spearheading the creation of an organization called “inite:unity,” (or should this be “Inite,” which means unity in English) a student-run nonprofit that works to secure donations and funds for tuition for children in Haiti, Dominican Republic and Mexico.
In general, Baylor attracts a good number of students who plan to pursue careers in ministries and/or nonprofit work. By some estimates at least a quarter of our students have indicated so. Inite will give students an opportunity to run a nonprofit before they graduate from college.
As part of her duties to the department, Professor Hernández organized campus-wide events and coordinated guest lectures both in person and via Skype. She also participated in panels and delivered keynote addresses.