As a program accredited by the Accrediting Council on Education in Journalism and Mass Communication, we value:

• Truth, accuracy and fairness, a sense of mission, and a strong work ethic.

• Freedom of expression and global thinking.

• Ethical ways of thinking.

• History and roles of media in a convergent realm.

• Diversity of constituents and audiences.

• Writing and editing accurately and clearly in appropriate forms and styles.

• Using the latest technology tools to transmit information to target audiences.

• Applying theories in presenting images and information.

• Engaging in research and critical evaluation.

• Understanding data and statistics.

• Thinking creatively and analytically.

• Being prepared for employment in a global media marketplace or for graduate education.