JPRNM's Big 12

Baylor JPRNM Big 12

As a program accredited by the Accrediting Council on Education in Journalism and Mass Communication, we value:

  • Truth, accuracy and fairness, a sense of mission, and a strong work ethic.

  • Freedom of expression and global thinking.

  • Ethical ways of thinking.

  • History and roles of media in a convergent realm.

  • Diversity of constituents and audiences.

  • Writing and editing accurately and clearly in appropriate forms and styles.

  • Using the latest technology tools to transmit information to target audiences.

  • Applying theories in presenting images and information.

  • Engaging in research and critical evaluation.

  • Understanding data and statistics.

  • Thinking creatively and analytically.

  • Being prepared for employment in a global media marketplace or for graduate education.