As a program accredited by the Accrediting Council on Education in Journalism and Mass Communication, we value:
Truth, accuracy and fairness, a sense of mission, and a strong work ethic.
Freedom of expression and global thinking.
Ethical ways of thinking.
History and roles of media in a convergent realm.
Diversity of constituents and audiences.
Writing and editing accurately and clearly in appropriate forms and styles.
Using the latest technology tools to transmit information to target audiences.
Applying theories in presenting images and information.
Engaging in research and critical evaluation.
Understanding data and statistics.
Thinking creatively and analytically.
Being prepared for employment in a global media marketplace or for graduate education.