Dr. Cassy Burleson

Dr. Cassy Burleson
Senior Lecturer
High Res Photo

Senior Lecturer


  • Advanced Public Relations
  • Writing for Mass Media Markets
  • Reporting and Writing for Mass Media
  • Advanced Reporting
  • Editing


  • University of Texas, Ph.D.
  • Sam Houston State University, Master of Arts in English
  • Baylor University, Master of Arts in Journalism
  • Sam Houston State, Bachelor of Arts in Journalism and English (double major)

Year Started at Baylor

  • Adjunct January 2001; Full time Fall 2003


  • Public relations jobs in government, corporate, small business, education & nonprofit realms
  • Newspaper reporter and magazine editor, reporter, photographer, designer
  • Textbook/video series editor and curriculum developer for national & international projects
  • Development officer (fundraising for international curriculum projects and other settings)
  • Executive director of a large Tech Prep consortium in the Texas Hill Country
  • Teaching English, Journalism and Workforce Education at the high school, community college, university and corporate levels
  • Proposal reviewer for the U.S. Department of Education on literacy and workforce education
  • National consultant to governors' offices and state departments of education on workforce education, curriculum development, public relations/marketing, leadership and other topics
  • Securities fraud investigator (with private investigator's license)


  • Kellogg Fellow: taught graduate students from Texas A&M and North Carolina State Universities in France, Germany, Belgium and Great Britain
  • Distinguished Professor of 2001, School of Fine Arts, University of Mary Hardin-Baylor (university-wide award)
  • Co-wrote and edited a book listed among the Top 10 in education-related book sales at Jossey-Bass (School-to-Work Systems, 1997)
  • National Task Force to rewrite the Carl D. Perkins Technical/Vocational Act of 1995
  • Member of the Program Improvement Council and the Student Services Advisory Board for the National Center for Research in Vocational Education (Univ. California-Berkeley)
  • Long-time Executive Board member of the Texas Association of College Technical Educators
  • Mortar Board, Baylor University, 2010
  • Published a chapter of poetry in Langdon Review, 2009-2010; published in Beall House of Poetry, 2008-2014
  • President, America Studies Association of Texas, 2014
  • Co-editor: "Her Texas: Story, Image, Poem & Song (Wings Press, San Antonio, March 2015)
  • Board Member: Economic Opportunity Action Committee (EAOC), 2014

Interests & Hobbies

  • Sculling on the Brazos & Sponsoring Baylor Crew
  • Traveling (south Texas beaches; Red River, N.M.; and floating the river in New Braunfels), Biking, Bowling, Racquetball, Photography, Writing Poetry and Reading
  • Member, local Public Relations Society of America and Advertising Federation chapters
  • Member, Lake Shore Baptist Church
  • Longitudinal Research on the Effects of the Dragging Death in Jasper (thanks to help from the Department of American Studies and Baylor's Oral History Institute)

Favorite Thing about Teaching

"The students and colleagues who help me continue to learn every second of every day ... and equipping students with career portfolios that help them land great jobs."

Favorite Thing about Baylor

"The full moon at midnight behind Rufus C. Burleson's statue at Burleson Hall, green grass to walk barefoot through (even in a record drought), chimes and other music drifting across campus … and people laughing everywhere pretty much 24/7."