As it has become increasingly clear in recent years that the nature and execution of journalism is changing, faculty in the JPRNM department have realized the need for an emphasis within the major.
For the advertising route, Baylor JPRNM has developed a full program of courses to prepare students for a career in advertising. While staying true to the writing-intensive heart of journalism, the advertising path emphasizes copywriting, research, design and media planning.
The photography and videography route is ideal for students who wish to concentrate on the visual side of journalism. Courses emphasize camera handling, editing and video storytelling.View the degree plan or get more information from Baylor's Undergraduate Course Catalogue online.