Vintage and Historic Marks

The Sailor Bear

The University's sailor bear logo is for use only by student-run organizations and only on T-shirts ordered by student-run organizations, and paid for by student funds; however, this mark should not be used if the item(s) will be used primarily off campus.

  • No department or other official unit of the University may use this mark for any purpose.
  • Baylor funds are not to be spent on purchasing items with this mark, including those to be given to only students.
  • Commercial use request must be submitted through the Office of Trademark and Licensing.

Other Historic Marks

All other retired, historic marks institutional and athletic are reserved for limited and commercial use. Requests for use must be submitted to the Office of Trademark and Licensing.


The Wordmark

The University wordmark, as a stand alone visual identity element, has been retired and incorporated into the Baylor Institutional Mark.