The Baylor University Graphic Standards program encompasses the University's emblems, names, and logos.

These elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines provided or by expressed permission of Baylor University's Marketing and Communications division, Assistant Athletics Director for Resource Strategy & Business Intelligence, or the Office of Trademark and Licensing. The appropriate ® or TM mark must be included where provided.

Brief descriptions of the elements are below, while specific usage descriptions are found in the Graphic Standards site.

The Baylor University Institutional Mark

This is the official mark of the University.


The Baylor University primary Spirit Marks

Spirit marks are for use by Athletics when communicating with either internal or external audiences and by Spirit organizations of the University.

spirit-baylor-gold-small Baylor University Straight Spirit Mark
spirit-arched-baylor-small Baylor University Arched Spirit Mark

The Baylor University Secondary Spirit Marks

Secondary spirit marks are used to support the primary spirit marks.

bu-small Baylor University Interlocking BU
bear-head Baylor University Bear Head
bear-claw Baylor University Bear Paw

The Baylor University Seal

The official seal of the University (restricted use).