Mark & Paula Hurd Welcome Center
Positioned at the corner of I-35 and University Parks Drive, the Mark & Paula Hurd Welcome Center will be a high-impact addition to the campus landscape. Baylor University's campus draws approximately 60,000 prospective students, families, alumni and other guests each year, and the Mark & Paula Hurd Welcome Center will become the front door – for many, the first impression of our beloved institution. More than 100,000 travelers each day - more than 40 million each year – pass the University along the I-35 corridor, and this convergence of factors supports the need for a prominent access point for Baylor.
Visitors to our city want to experience all that Waco and Baylor have to offer. The Mark & Paula Hurd Welcome Center will be a hub of engagement opportunities - from learning about Baylor past, present, and future to enjoying vibrant alumni, academic and student life activities, taking part in meaningful engagement opportunities that advance the work of the University, and participating in networking events that strengthen the Baylor-Waco partnerships.
Anchoring a larger development on the property, the Mark & Paula Hurd Welcome Center will feature a 120,000-square-foot complex designed to create interest and enthusiasm in the University through a high-tech and interactive experience. The welcome center will serve as the hub for visitors to Baylor’s campus. Strategic development of the property surrounding the new facility is anticipated to include businesses that will solidify the center as a travel and visitor destination for both Baylor and the Waco community.
Features of the Baylor "experience center" will include robust interactive, immersive technologies which envelop visitors in everything Baylor - our traditions, triumphs and future. The space will also feature a Spirit Center and a high-tech auditorium and will employ staff who connect with visiting alumni and guests.
The Mark & Paula Hurd Welcome Center will function as a destination itself, as well as an entry point for those planning to explore more deeply Baylor's academic programs, musical and theatrical performances, social activities, alumni activities, athletic events, graduation ceremonies and more. Convenient parking and an on-campus shuttle service will provide a comfortable and easy means for navigating campus.