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Tyrha Lindsey-Warren

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Season 2 - Episode 228
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July 12, 2019

Tyrha Lindsey-Warren
Tyrha Lindsey-Warren
Storytelling, from the movies people watch to the ads they consume, can have a powerful impact. Dr. Tyrha Lindsey-Warren, Clinical Assistant Professor of Marketing, shares insights gleaned from her time in entertainment and education about empowered storytelling, consumer behavior and the significance of word of mouth on the decisions people make in this Baylor Connections.